Marketing Technology Manager, Executive Education at Harvard Business School | Boston, MA | $83K/yr – $85K/yr

Harvard Business School

Marketing Technology Manager, Executive Education

Boston, MA (Hybrid)

$83K/yr – $85K/yrManager5+ years expFull time

Posted 4 months ago

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Job Summary

Lead end-to-end Marketing Cloud campaigns for Harvard Business School Executive Education, coordinating tech, data, and compliance across marketing and sales teams.

Own end-to-end email campaigns, personalization, and performance analysis.
Must-have: 5+ years in marketing technology and marketing automation.
Standout: Cross-department collaboration and data privacy compliance.

Job Description

Responsibilities

Build and support the business development journey through personalized email campaigns, landing pages, and web forms that are cohesive in design and tone
Support the refinement and evolution of B2B marketing campaigns and lead acquisition strategies in partnership with key Marketing & Sales team members, IT, external agencies, and vendors
Create systems and workflows to optimize Marketing Cloud processes including design, execution, and QA; proactively manage calendar and collect content, data, and scheduling details from clients and stakeholders
Establish KPIs, set up tagging/tracking, monitor performance, implement tests, and make data-driven optimization recommendations
End-to-end email campaign development in partnership with a peer Marketing Technology Manager: editorial planning, HTML creation, testing, data segmentation, deployment, and performance analysis
Stay current and well-versed in data privacy laws, such as CAN-SPAM, CASL, and GDPR, and partner with IT and General Counsel to ensure compliance when required
Make recommendations on web-tools and technologies adopted by the University to determine if and how they can best be leveraged with Executive Education data structure, the business, and best practices
Build trust and collaboration by being present on-site and engaging directly with colleagues and various constituents.
Perform other duties as assigned.

Requirements

High School Diploma, GED, or equivalent is required.
5+ years of directly related and specific experience in marketing technology, digital marketing platforms, and marketing automation systems is required.
Education beyond high school may count toward experience.
Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.
Strong HTML experience and understanding of CSS
SQL or experience with other data querying tools or programming language
Experience with Adobe Creative Suite or similar digital editing software
Experience with marketing automation software
Advanced proficiency in Microsoft Office, with an emphasis in Excel
Excellent communication, project management, and creative program solving skills

Benefits

Generous paid time off including parental leave
Medical, dental, and vision health insurance coverage starting on day one
Retirement plans with university contributions
Wellbeing and mental health resources
Support for families and caregivers
Professional development opportunities including tuition assistance and reimbursement
Commuter benefits, discounts and campus perks

Harvard Business School

4.1 Glassdoor

Founded in 1908 as part of Harvard University, Harvard Business School is located on a 40-acre campus in Boston. Its faculty of more than 250 offers full-time programs leading to the MBA and PhD degrees, as well as more than 175 Executive Education programs, and Harvard Business School Online, the School’s digital learning platform. For more than a century, faculty have drawn on their research, their experience in working with organizations worldwide, and their passion for teaching, to educate leaders who make a difference in the world. The School and its curriculum attract the boldest thinkers and the most collaborative learners who will go on to shape the practice of business and entrepreneurship around the globe.Community Guidelines: We may hide or block persons or hide or delete comments that include obscenities or are explicit, are spam or duplicate posts, spread misinformation, are irrelevant to the post, or are otherwise deemed inappropriate.

Founded in 1908

Boston, Massachusetts, USA

11K employees (286 in marketing)

www.hbs.edu

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90% CEO approval