Responsibilities

• Architect scalable, event-driven, multi-channel journeys that respond dynamically to behavioral signals, lifecycle changes, and custom object data
• Design and maintain lifecycle automation frameworks aligned with Sales processes, SLAs, routing logic, and forecasting visibility
• Build complex, multi-step workflows incorporating conditional logic, enrichment layers, AI-driven decision steps, branching logic, and error handling
• Establish automation governance standards to prevent workflow sprawl and ensure long-term scalability
• Partner with fellow RevOps to ensure marketing automation aligns with CRM object structure and revenue reporting
• Design and maintain multi-touch attribution models aligned with Finance definitions of pipeline and ARR
• Build closed-loop reporting that connects marketing touchpoints to opportunity creation, stage progression, expansion, and revenue realization
• Define and enforce lifecycle stage criteria using explicit data rules across systems
• Develop dashboards that surface leading indicators such as funnel velocity, lifecycle conversion performance, and segment-level effectiveness
• Standardize campaign hierarchy, source tracking, and object relationships to support accurate reporting

Requirements

• 2+ years in a Marketing Operations or Revenue Operations role with ownership of automation architecture and cross-system integrations
• Proven experience designing complex automation frameworks that leverage conditional logic, enrichment data, and cross-platform triggers
• Hands-on experience building integrations using APIs, webhooks, middleware platforms such as Zapier or N8N, and native integration tools such as Operations Hub
• Strong understanding of CRM data modeling including object relationships, schema design, lifecycle governance, and field standardization
• Experience implementing multi-touch attribution models and reconciling reporting with Finance and RevOps revenue definitions
• Demonstrated ability to diagnose and resolve automation failures, routing conflicts, and data inconsistencies at scale
• Experience designing lead routing logic tied to segmentation and SLA enforcement
• Deep understanding of database governance including deduplication strategy, consent management, and data normalization
• Ability to translate technical system decisions into measurable revenue outcomes
• Platform experience should include one or more leading CRM and marketing automation ecosystems such as HubSpot, Salesforce, Marketo, Pardot, or similar. Tool familiarity matters, but systems thinking and integration depth matter more

Preferred

Benefits

• Fully paid employee United Platinum PPO medical, dental, and vision coverage
• 20 days paid vacation time per year with no accrual or carryover cap
• 3% non-elective employer contribution to 401(k)
• Employee share options
• Professional development budget and leave
• The opportunity to take part in our mentorship program
• Monthly telephone and/or internet allowance
• Paid primary & secondary parental leave policies
• Hybrid work arrangements and WFH equipment provided