Responsibilities

• Serving as a primary administrator for HubSpot and related marketing platforms
• Managing user access, permissions, and role configurations across marketing platforms to support operational security, governance, and appropriate system access
• Building, maintaining, and optimizing marketing automation workflows, nurture programs, lifecycle automation, lead routing, and operational processes
• Troubleshooting workflow, automation, and operational issues when they arise
• Managing lead lifecycle processes, segmentation strategy, CRM governance, and marketing database hygiene
• Creating and maintaining HubSpot properties, custom fields, lifecycle stages, and related CRM data structures needed to support marketing automation, segmentation, reporting, and operational workflows
• Optimizing HubSpot data architecture, property governance, naming conventions, and operational standards
• Enabling campaign operations through workflow automation, list management, forms, field mappings, and operational processes
• Maintaining operational oversight of integrations between HubSpot and related marketing platforms while monitoring integrations and troubleshooting sync or connection issues
• Assisting with technical updates related to HubSpot email templates, global website templates, and Mandrill transactional email templates

Requirements

• Bachelor's degree in Marketing, Marketing Technology, Information Systems, related field, or equivalent experience
• 5+ years of experience in marketing systems administration, marketing operations, CRM administration, or a similar technical marketing role
• Demonstrated experience administering HubSpot Marketing Hub, including CRM management, marketing automation, workflows, reporting, and user administration
• Experience with marketing analytics and tracking technologies, including Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console
• Experience troubleshooting marketing technology platforms, integrations, tracking, reporting, and operational issues
• Experience with AI-powered reporting and productivity tools such as ChatGPT, Claude, or similar technologies
• Working knowledge of HTML and CSS sufficient to update email templates, landing pages, and website templates
• Working knowledge of technical SEO principles, website health monitoring, and search optimization best practices
• Strong analytical, organizational, and problem-solving skills with the ability to manage multiple priorities and identify practical solutions

Benefits

• Make a real impact. Own the marketing systems and technologies that help millions of guests discover and experience some of the country's most recognized family entertainment brands.
• Work with modern technology. Leverage platforms like HubSpot, GTM, GA4, ChatGPT, and Claude while helping shape the future of our marketing operations.
• Grow with us. Join a collaborative marketing team that values innovation, continuous learning, and finding smarter ways to solve problems.