Responsibilities

• Design, build, and maintain complex automation workflows to power marketing and sales outreach, routing, and engagement.
• Architect seamless integrations between our core marketing platforms (e.g., Marketo), CRM (Salesforce), and specialized GTM tools.
• Leverage tools like Zapier to automate manual processes and ensure real-time data flow across the GTM tech stack.
• Build and manage sophisticated data enrichment waterfalls using platforms like Clay, Lusha, ZoomInfo to source and qualify target accounts and contacts.
• Utilize APIs and webhooks to pull in buying signals, intent data, and firmographic details to trigger automated GTM plays.
• Implement generative AI (e.g., OpenAI, Anthropic) within automated workflows to scale highly personalized outbound messaging through platforms like Outreach.
• Ensure strict data integrity, hygiene, and consistency across marketing automation and CRM platforms.
• Oversee critical data processes, including lead deduplication, routing, scoring, and audience segmentation.
• Partner with IT, Revenue Operations, and data teams to centralize data and enhance our marketing infrastructure.
• Continuously evaluate, identify, and implement new technologies to improve our GTM motion and automation capabilities.