Temporary Marketing Assistant - Wolfe University Center (BBC)
Florida International University
Miami, FL (On-site)
In-houseTemporaryIntern/new grad2+ years exp.
3 hrs ago
Marketing Strategy Lead-Chase Auto Lending
Plano, TX (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
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Job Summary
Drive lifecycle marketing strategy for Chase Auto Lending loyalty and servicing, aligning product, digital, and analytics to optimize key customer journeys.
- Own lifecycle and loyalty strategy and roadmaps for Chase Auto Lending customers.
- Must-have: 5+ years in marketing strategy, lifecycle/CRM, or related roles.
- Standout: Cross-functional leadership with Product, Digital, Servicing, and Analytics collaboration.
Job Description
Responsibilities
- Own the lifecycle and loyalty marketing strategy and roadmap for Chase Auto Lending customers.
- Define priority customer journeys and “moments that matter” (e.g., onboarding, first payment, autopay, self-serve adoption, payment success, payoff/closeout) and the behaviors to drive at each stage.
- Develop messaging frameworks and value propositions that are clear, customer-friendly, and consistent across channels.
- Lead channel strategy and message orchestration across servicing/loyalty communications, statement messaging, email, and site/app content.
- Create strong briefs and requirements to enable execution teams (audience, objective, proposition, message hierarchy, channel approach, measurement).
- Partner with Product, Digital, and Servicing to align communications with the customer experience being delivered.
- Partner with Analytics to define success metrics, reporting, test-and-learn approaches, and optimization recommendations.
- Develop senior-management-ready updates and presentations that summarize performance, insights, and recommended actions.
- Work with appropriate control partners to ensure communications adhere to applicable policies and requirements.
- The role entails developing messaging frameworks and channel plans delivered through servicing/loyalty communications, statement messaging, email, and digital content across chase.com and the Chase mobile app, partnering closely with Product, Servicing, Digital, and Analytics.
Requirements
- 5+ years of experience in marketing strategy, lifecycle/CRM, customer communications, or related roles
- Demonstrated ability to influence customer behavior through journey strategy, messaging, and channel planning
- Experience developing strategies for owned channels (email and/or digital content), with the ability to tailor messaging to channel context and customer intent
- Strong stakeholder management and cross-functional collaboration skills
- Excellent written, verbal, and presentation skills, with strong attention to detail and quality
- Bachelor’s degree (or equivalent experience)
Preferred
- Loyalty marketing and/or relationship-building program experience (including “moments of delight”)
- Personalization and segmentation strategy experience, with comfort using data to iterate and improve outcomes
- Experience with servicing communications and/or statement messaging in a regulated consumer environment
- Auto lending and/or consumer lending experience
- Program/project management experience
Benefits
- comprehensive health care coverage
- on-site health and wellness centers
- retirement savings plan
- backup childcare
- tuition reimbursement
- mental health support
- financial coaching and more
- additional details about total compensation and benefits will be provided during the hiring process.
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