Responsibilities

• Work cross-functionally throughout the engagement lifecycle to ensure strategy informs execution, partnering with Client Experience and Client Operations to lead major client meetings, presentations, and partnership renewals.
• Conduct research and discovery, including competitor research, focus groups, workshops, quantitative market studies, and surveys.
• Analyze quantitative and qualitative data to identify key insights and translate findings into clear, actionable strategic direction.
• Conduct market and situational analyses to define goals, draw insights, and develop tailored marketing strategies for client partners that meet their unique needs.
• Build strategy briefs, reports, and other deliverables in collaboration with other in-house subject matter experts in media, SEO, creative, analytics, CRM, and web.
• Develop and lead strategies that support the complete prospect journey, from awareness and inquiry through application, yield, melt prevention, retention, and long-term engagement.
• Serve as a trusted consultant to institutional leaders across marketing and enrollment functions, ensuring alignment between marketing, admissions, CRM, and enterprise-level priorities.
• Advise institutions on full-funnel enrollment strategy, identifying opportunities to strengthen performance across audience acquisition, conversion, and lifecycle communication.
• Provide strategic guidance on marketing department structure, resourcing models, and operational workflows to support scalable and sustainable enrollment growth.
• Identify gaps, redundancies, and inefficiencies across marketing and admissions efforts and recommend practical, data-informed improvements.

Requirements

• You have 4+ years of relevant experience in marketing, strategy, and analysis, specifically within or for the higher education sector.
• You’re skilled at analyzing large quantities of research and data to identify insights and translate complex ideas into clear, actionable takeaways.
• You’re a skilled writer and verbal communicator with the ability to influence and engage others.
• You demonstrate excellent organizational and task management skills, including strong attention to detail and follow-through.
• You can manage multiple workstreams and projects simultaneously in a dynamic, collaborative environment.
• You’re a proactive, thoughtful problem solver who can think critically and navigate ambiguity.
• You have a high standard of excellence and are committed to delivering high-quality work.
• You authentically value diversity, equity, and inclusion and possess a growth mindset driven by curiosity.

Preferred

• You have experience in an agency or consulting environment.
• You have experience working in a matrixed or cross-functional environment.

Benefits

• VisionPoint Culture
• At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k.
• health insurance
• PTO
• 401k