Responsibilities

• Develop, plan, and lead the execution of global marketing strategies aimed at partner ecosystems and end customers
• Manage the full marketing mix, including recruiting, enabling, and expanding IT partners, as well as generating demand through targeted campaigns
• Collaborate with global and regional marketing teams to build synergies and ensure campaign alignment
• Track, analyze, and report on campaign KPIs such as MQLs, pipeline value, and estimated revenue, providing insights for continuous improvement
• Design and implement go-to-market strategies, including product positioning, messaging, and audience segmentation
• Oversee the global marketing budget, ensuring effective allocation of resources to maximize ROI
• Coordinate demand generation initiatives leveraging digital channels, field marketing events, and account-based marketing techniques
• Propose innovative ideas to enhance campaign effectiveness and contribute to overall business growth
• Maintain strong relationships with internal stakeholders and external partners to facilitate seamless campaign execution

Requirements

• Typically requires 5 to 7 years of experience in global marketing roles
• Minimum of 3 years experience in strategic marketing plan development
• Proven track record in creating and executing multi-tactic campaigns across multiple regions
• Experience with digital marketing, field marketing (including event management), and Account Based Marketing techniques
• Background working within the IT channel, preferably with distribution partners
• Strong understanding of go-to-market strategies, product positioning, and messaging development
• Proficiency in Microsoft Office Suite and marketing analytics tools
• Exceptional written, verbal, and presentation skills
• Ability to manage multiple projects simultaneously in a fast-paced environment

Benefits

• Competitive medical, dental, and vision insurance plans
• 401(k) plan with company matching contributions
• Short-term and long-term disability insurance
• Health Savings Account (HSA) and Health Reimbursement Account (HRA) options
• Paid time off including sick leave, holidays, and vacation days
• Tuition reimbursement programs to support continuous learning
• Opportunities for professional growth and career advancement
• Flexible remote work arrangements with potential travel to Arrow offices as needed