Responsibilities

• Assist in development and execution of integrated marketing campaigns supporting seasonal initiatives, events, brand priorities, and revenue goals.
• Translate business objectives into actionable marketing strategies with measurable outcomes.
• Support campaign planning, launch, monitoring, and post-campaign analysis while maintaining marketing calendars and timelines.
• Assist with planning and executing paid and organic media across digital platforms (search, social, display, email) as well as traditional channels such as print and broadcast.
• Help develop and implement social media strategies that increase brand visibility, audience engagement, and follower growth.
• Plan, schedule, and monitor social media content while tracking engagement metrics and optimizing performance.
• Develop and execute PR strategies to increase brand visibility.
• Build and maintain relationships with media, and partners.
• Write and distribute press releases and media pitches.
• Coordinate media visits, press events, and influencer experiences.

Requirements

• 3–5 years of experience in marketing strategy, campaign management, or digital marketing.
• Professional experience in public relations and media relations, including outreach to publications, news, radio, or digital media outlets.
• Experience in tourism, hospitality, entertainment, or event-based industries.
• Familiarity with CRM systems and marketing automation tools.
• Experience creating or managing social media content and audience growth strategies.
• Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite.
• Experience producing short-form video or digital content for social platforms.
• Demonstrated experience supporting or executing integrated marketing campaigns.
• Strong understanding of digital marketing channels including social media, paid advertising, and content marketing.
• Experience using marketing analytics tools (e.g., Google Analytics, Meta Ads Manager) and social platform insights.