Marketing Strategist

University Park, IL (Hybrid)

$66K/yr – $95K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own multi-channel marketing and communications execution for a large campus organization, translating technical concepts into audience-friendly messaging and syncing brand standards across web, email, social, print, and press.

  • Collaborate with ABS and campus partners to shape integrated campaigns and messaging.
  • Own project timelines and execution across web, email, social, paid, print, and press materials.
  • Lead stakeholder meetings to align on priorities and ensure accessibility and brand consistency.

Job Description

Responsibilities

  • Partner with ABS and campus colleagues to shape integrated marketing and communications strategies.
  • Translate complex concepts into clear, audience-focused messaging.
  • Build and manage timelines across web content, email campaigns, social, digital and print materials, announcements, press releases, and news features.
  • Review and refine web content for clarity and consistency.
  • Ensure all communications meet Penn State brand and editorial standards.
  • Coordinate print vendors and production of marketing materials.
  • Lead meetings with internal teams and campus stakeholders to align on projects.
Penn State University logo

Penn State University

There’s a reason Penn State consistently ranks among the top one percent of the world’s universities. Across 24 campuses, our nearly 88,000 students and 17,000 faculty and staff know the real measure of success goes beyond the classroom—it’s the positive impact made on communities across the world.From access to state-of-the-art resources to interdisciplinary pursuits in collaborative atmospheres, a Penn State degree is more than an education. The experiences and knowledge gained here will form the foundation for the lives our students build. Their contributions to the world begin with a Penn State degree.We Are Penn State.

University Park, Pennsylvania, USA
32K employees (1,262 in marketing)

Traffic Signals

Monthly Visitors
7.5M
Monthly Google Ads Budget
$4M
Traffic Source Mix
Search
51%
Direct
39.6%
Referral
7.3%
Social
0.6%
Paid
1.3%

Headcount Trend

Current headcount: ~31.7K

Marketing Team

Marketing Team Size
897 (3% of company)
Median Career Experience
32 years
Median Tenure
33.1 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$15.4M
Last Raise
$816K
Grant, 2 years ago

Funding History

  • Apr 2024
    Grant • $816K
  • Jan 2022
    Grant • $1.2M
  • Nov 2018
    Grant • $13.4M

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