Responsibilities

• Collaborate with a team of strategists, media experts, creatives to support a full-lifecycle marketing initiative.
• Understand client objectives and tailor approaches and recommendations to focus on those objectives .
• Effectively communicate strategies and tactics to clients for buy-in and approval. Lead client presentations and prepare team members to participate .
• Direct robust discovery/research efforts to generate a data-driven marketing strategy.
• Conducts ongoing assessment of market trends and new relevant technology, advising the client on potential strategies for adoption, new marketing platforms or formats to test
• Collaborate with internal teams, create custom measurement and performance reports focusing on key metrics and business drivers
• Conduct research and synthesis/analysis on policy changes and audience assessment to support channel strategy and strategic campaign development
• you will be entrepreneurial, flexible, empowering to team members , and comfortable collaborating with senior leadership

Requirements

• Bachelor’s degree or equivalent experience
• 5 years of experience in marketing, branding, and advertising , ideally in consulting or digital agency
• 3 years of collaborating with media and creative teams
• Strong knowledge of marketing principles, strategy creation, campaign execution and management , content strategy, customer insights and marketing analytics
• Knowledge of emerging platforms/tactics
• Demonstrated ability to apply data/insights to strategy development and optimization
• Track record of managing teams, leading presentations, and reporting to internal and external stakeholders

Preferred

• Previous creative agency experience
• Ability to identify operational gaps/opportunities and implement solutions
• Proven ability to conceptualize solutions and creatively problem-solve

Benefits

• hands-on experience, certifications, industry training and more.
• a wide variety of benefits.