Marketing Sr Associate, Community Marketing Site Design Lead

Columbus, OH (On-site)

$90K/yr – $145K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive scalable, accessible content experiences by owning information architecture, navigation, and design systems for a content-rich site.

  • Define IA, navigation, and content hierarchy to improve findability.
  • Must-have: 5+ years in UX/content design for content-heavy sites.
  • Standout: Experience building templates, design systems, and scalable patterns for articles, videos, and tools.

Job Description

Responsibilities

  • Define and evolve hub information architecture, navigation, taxonomy, and content hierarchy to make content easy to browse and find.
  • Design learning journeys such as topic hubs, learning paths, and “start here” flows that meet customer needs across content formats.
  • Create and maintain a scalable library of page templates and modular fragments for articles, resources, videos, and interactive tools that promotes consistency and clarity.
  • Partner with editorial to standardize page structure for discoverability, including headings, summaries, internal linking patterns, and metadata guidance.
  • Build and enforce content design standards that improve readability, scan-ability, accessibility, and mobile-first behaviors.
  • Collaborate with delivery partners, editorial and studio teams, and controls and approvals stakeholders to ensure designs are buildable, governable, and easy to publish at scale.
  • Manage agency and vendor relationships by scoping work, managing budgets, negotiating timelines and deliverables, and ensuring quality execution.
  • Use research, performance insights, and feedback to prioritize and deliver continuous UX improvements and maintain a measurable UX backlog.

Requirements

  • 5+ years of experience in UX design, product design, content design, or digital experience design for content-rich sites.
  • Demonstrated experience building scalable information architecture, navigation, and template systems.
  • Strong collaboration with editorial/content teams and ability to translate editorial priorities into durable design patterns.
  • Experience designing for accessibility and improving usability across devices, including mobile-first behaviors.
  • Ability to define success metrics and use site performance insights and feedback to improve experience outcomes.
  • Experience working with governed workflows, controls, and approvals in regulated or highly reviewed environments.
  • High energy, solutions-oriented approach to managing multiple initiatives.
  • Proven relationship development, negotiation, and vendor management skills.

Nice To Have

  • Expertise in UX/IA, content design, design systems, and prototyping.
  • Data-informed decision-making using qualitative and quantitative insights.
  • Strong stakeholder management and crisp requirements writing.
  • Passion for advancing financial inclusion and delivering positive social impact through education experiences.

Benefits

  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
  • Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
  • We also offer a range of benefits and programs to meet employee needs, based on eligibility.
  • These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
  • Additional details about total compensation and benefits will be provided during the hiring process.

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