Marketing Specialist/Coordinator

Reading, PA (On-site)

$36K/yr – $40K/yrEntry LevelFull time

Posted 6 days ago

Job Summary

Own the end-to-end event marketing lifecycle for Humane Pennsylvania, from creating campaigns and content to multi-channel promotion, measurement, and cross-team collaboration.

  • Lead event content across social, email, web, print, and fundraising materials.
  • Coordinate timelines, partners, and production for on-brand, timely event promotion.

Job Description

Responsibilities

  • Develop and coordinate marketing materials and promotional campaigns for Humane Pennsylvania special events, fundraisers, and community programs.
  • Create event-related content for social media, email, websites, print materials, and other communications channels.
  • Coordinate timelines and marketing deliverables to ensure events are promoted effectively and consistently.
  • Work with internal teams and external partners to gather information, images, and other materials needed for event promotion.
  • Help track and evaluate the effectiveness of event marketing efforts.
  • Assist with the development, production, and distribution of direct-mail campaigns, including fundraising appeals, newsletters, invitations, and other organizational communications.
  • Coordinate copy, images, mailing lists, proofs, and production timelines.
  • Assist with maintaining accurate donor and mailing information in collaboration with appropriate staff.
  • Support campaign tracking and reporting.
  • Maintain and update website content, including event information, program pages, news, images, and other digital content.

Requirements

  • Excellent written and verbal communication skills.
  • Demonstrated ability to write effectively for different audiences, purposes, and mediums, including web, email, social media, print, and media communications.
  • Strong attention to detail, organization, and follow-through.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Working knowledge of Constant Contact and WordPress.
  • Working knowledge of Adobe Creative Suite, particularly Photoshop, Illustrator, and/or InDesign.
  • Proficiency with Canva.
  • Familiarity with or ability to learn GoFundMePro’s online fundraising platform.
  • Strong understanding of social media platforms and digital communications.
  • Basic knowledge of website content management systems and web best practices.

Preferred

  • Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field, or equivalent professional experience.
  • Previous experience in nonprofit marketing, communications, fundraising, public relations, or a related field is helpful.
  • Experience promoting fundraising campaigns and special events.
  • Experience with email marketing analytics, social media analytics, and digital campaign reporting.
  • Familiarity with animal welfare, nonprofit organizations, or mission-driven communications is a plus.
Humane Pennsylvania logo

Humane Pennsylvania

1.9 Glassdoor

Humane Pennsylvania represents the region’s largest partnership of animal welfare organizations, combining the efforts and resources of managed intake and adoption guarantee animal shelters (The Humane Society of Berks County and The Humane League of Lancaster County), adoption centers, non-profit veterinary hospitals and clinics, equine rescue, emergency animal service organizations, animal welfare management services, an animal focused charitable foundation, and even a free public dog park.Freedom Center for Animal Life-Saving - Kennel License #1259Lancaster Center for Animal Life-Saving - Kennel License #2236

Founded in 2013
Reading, Pennsylvania, USA
25 employees (2 in marketing)
0% recommend to a friend

Salaries

Posted range

$36K/yr – $40K/yr

Taken straight from the job posting.

See all Humane Pennsylvania salaries

Marketing Team

Marketing Team Size
2 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
33.5K
Traffic Source Mix
Search
50.7%
Direct
48.5%
Referral
0.9%

Headcount Trend

Current headcount: ~25

Recent News

Humane Pennsylvania logo

Marketing Specialist/Coordinator

Humane Pennsylvania · Reading, PA · On-site