Marketing Specialist

Provo, UT (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel concert marketing with ROI analysis and a focus on attracting younger audiences, plus hands on media placement and email campaigns.

  • Campaign planning and media trafficking across radio, outdoor, social, and digital signage to drive attendance.
  • Collaborate on email campaigns and post-campaign analysis to optimise ROI and product preferences.

Job Description

Responsibilities

  • Assists in planning and executing marketing campaigns to drive attendance for concerts, festivals, and special events.
  • Places all advertising across multiple mediums, including radio, outdoor, social media, digital signage, and other platforms.
  • Works with team members to provide timely management of media campaigns, trafficking of creative assets, and the processing of vendor invoices.
  • Collaborates with the Senior Manager of Marketing and Communications to write and create email marketing campaigns.
  • Conducts pre- and post-campaign analysis focused on indicators such as return on investment, cost of sale, market trends, and product preference.
  • Supports audience development initiatives designed to attract and retain younger audiences.
  • Monitors digital engagement trends, analytics, and best practices to stay up to date with the latest developments and insights in the field.
  • Performs concert duty as required, serving as marketing representative at promotional events as needed.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree in marketing, communications, arts administration, or a related field.
  • Three or more years of experience in digital marketing with a proven track record of growing and engaging an online audience
  • Experience in the arts and culture industry preferred, along with a knowledge of and/or passion for orchestra music.

Preferred

  • Experience in the arts and culture industry preferred, along with a knowledge of and/or passion for orchestra music.

Benefits

  • Excellent medical, vision, dental, and supplemental health plan
  • three weeks of PTO
  • retirement contribution
  • access to performances and cultural events