Marketing Specialist

Minneapolis, MN (Hybrid)

$82K/yr – $96K/yrMid Level4+ years expFull time

Posted 4 days ago

Job Summary

Own and drive the planning, launch, and management of multi-channel paid marketing campaigns while collaborating across teams, analyzing performance, and iterating on strategies.

  • Own campaign performance reporting and actionable insights
  • Coordinate assets, timelines, and stakeholder updates

Job Description

Responsibilities

  • Support the planning, launch, and management of marketing campaigns across paid marketing channels.
  • Demonstrate initiative and creativity by proactively identifying opportunities to improve campaign performance and customer engagement.
  • Collaborate closely with internal teams and agency partners to ensure campaigns are integrated, on-brand, and aligned with marketing and business objectives.
  • Assist with campaign reporting, analyze performance metrics, and develop insights and recommendations to inform future strategies.
  • Support testing initiatives across audiences, creative, messaging, offers, and customer experiences to improve marketing effectiveness.
  • Stay current on marketing trends, tools, and best practices, bringing fresh ideas and new perspectives to the team.
  • Contribute to budget tracking and help coordinate campaign assets, timelines, invoices, and deliverables.
  • Support the development of presentations, business updates, and performance recaps for partners and leadership.

Requirements

  • Bachelor's degree, or equivalent work experience
  • Four to six years of experience in marketing industry

Preferred

  • Experience in digital marketing, paid media, advertising, customer acquisition, or a related field.
  • Familiarity with advertising platforms such as Google Ads, Meta, LinkedIn, or similar marketing technologies.
  • Experience using analytics and reporting tools to evaluate campaign performance and identify opportunities for improvement.
  • Strong problem-solving skills with the ability to translate data into actionable insights.
  • Strong teamwork and communication skills; comfortable working in a collaborative, cross-functional environment.
  • Organized, detail-oriented, proactive, and able to manage multiple priorities in a fast-paced environment.
  • Adaptable, curious with a growth mindset; eager to learn and willing to take on new challenges.
  • Excellent verbal and written communication skills.
  • Proficiency in Microsoft Excel and PowerPoint

Benefits

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank logo

U.S. Bank

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968
Minneapolis, Minnesota, USA
81K employees (1,757 in marketing)
59% recommend to a friend
65% CEO approval

Salaries

Posted range

$82K/yr – $96K/yr

Taken straight from the job posting.

See all U.S. Bank salaries

Funding

Total Funding
$991M
Last Raise
$55M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2023
    Post IPO Debt • $55M
  • Aug 2023
    Post IPO Debt • $936M

Traffic Signals

Monthly Visitors
27.4M
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
20.5%
Direct
74.2%
Referral
4%
Social
0.3%
Paid
1%

Headcount Trend

Current headcount: ~80.8K

Recent News

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Marketing Specialist

U.S. Bank · Minneapolis, MN · Hybrid