Marketing Specialist

Toledo, OH (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 8 days ago

Job Summary

Owns marketing and communications work for the College of Engineering, driving brand protection, student recruitment, program promotion, and stakeholder engagement while coordinating cross-team initiatives and ensuring professional standards.

  • Lead marketing strategies and campaigns for the College of Engineering to attract students and highlight outcomes
  • Coordinate brand protection and stakeholder communications across internal and external audiences
  • Collaborate with faculty and staff to plan projects while maintaining AP style and high professional standards

Job Description

Responsibilities

  • This marketing specialist is central to the University’s ability to protect its brand and reputation to internal and external stakeholders. The position impacts the University’s ability to attract and retain students; promote the institution’s successful outcomes and philanthropic efforts and contribute to ongoing efforts to stakeholders in programs that support student, faculty and staff satisfaction.
  • The University of Toledo is seeking a strategic marketing and communications professional to serve as the Marketing Specialist supporting the College of Engineering. Central to the University’s excellence in STEM fields, the College of Engineering offers in-demand undergraduate and graduate programs in bioengineering, civil engineering, electrical engineering and computer science, environmental engineering, and mechanical engineering, along with engineering technology programs to complement each of those areas.

Requirements

  • Bachelor’s degree required – May accept five-seven (5-7) years applicable experience in lieu of higher education.
  • Prefer minimum of four years of marketing and/or project management experience
  • Excellent computer skills in Microsoft Office -- strong Excel, Power Point and Word skills and experience required.
  • Excellent written (including editing) and oral communication skills
  • Knowledge of or ability to learn and adhere to AP Style guidelines
  • Self-motivated with the ability to follow directions while working independently
  • High proficiency in project management, attention to detail, prioritization of work and organizational skills required.
  • Ability to build relationships and develop trust with stakeholders
  • Ability to contribute to team projects
  • A high degree of professionalism and strong work ethic coupled with a sense of responsibility and integrity required.
The University of Toledo logo

The University of Toledo

The University of Toledo is a regional force powering opportunities to learn, care, play and work. A public research university and academic medical center, UToledo has been improving the lives of our students, patients, employees and neighbors in the greater northwest Ohio community since 1872.We are proud to unlock the potential of our students, supporting their success through innovative academic programs, caring faculty and engaging experiential learning opportunities. UToledo has a safe campus in a vibrant city where students can fuel their passions through more than 400 student organizations and join friends to cheer for one of 16 NCCA Division 1 Rockets Athletics teams. At The University of Toledo, we’re shaping the next generation of doers. Those who dare to do what others only dream.

Toledo, Ohio, USA
6.7K employees (209 in marketing)

Marketing Team

Marketing Team Size
164 (2% of company)
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$477.6K
Traffic Source Mix
Search
34%
Direct
41.9%
Referral
22.7%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~6.7K

Recent News

The University of Toledo logo

Marketing Specialist

The University of Toledo · Toledo, OH · On-site