Marketing Specialist

USA (On-site)

$60K/yr – $80K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own the marketing program by creating campaigns, optimizing automation, and measuring impact across channels.

  • Lead nurturing and multi-channel collaboration
  • Campaign creation and performance tracking

Job Description

Responsibilities

  • Help in marketing activities such as email campaigns, content development, advertising and events planning
  • Create innovative marketing campaigns and present the recommendations to management
  • Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
  • Manage paid digital ad campaigns across multiple channels
  • Conduct market research to identify customer trends, competitor offerings and demographic data
  • Assist in marketing research to identify new tools and approaches for the team to use
  • Work with sales team to develop state and region specific marketing campaigns and materials
  • Upgrade content on existing web presence to support marketing efforts and SEO and AEO/GEO metrics
  • Ensure brand consistency through all marketing channels
  • Investigate the performance of marketing campaigns via KPIs

Requirements

  • Experience with building marketing campaigns and strategies
  • Strong writing skills (emails, catalogs, social media)
  • Strong data analysis skills (ability to assess KPIs, etc)
  • Ability to contribute to multiple projects simultaneously
  • Attention to detail
  • Team-oriented

Preferred

  • Preferred Therap user and/or I/DD industry experience
  • Preferred BS or BA degree in the marketing/business field
  • Preferred experience with SEO and AEO/GEO
  • Preferred experience with paid digital ad campaigns
Therap Services logo

Therap Services

3.9 Glassdoor

Since 2003, we have made it our mission to enhance the lives of individuals supported by service organizations by providing agencies the tools they need to focus on meaningful outcomes for the people they serve. Therap’s electronic record and associated functionality are built on our decades of experience as state employees, service providers, managers, and administrators who understand both the challenges and rewards of quality service provision. As a result, we possess a dedication to creating efficiencies, streamlining processes, securely connecting people and exchanging information, and integrating all aspects of service delivery – all while maintaining a focus on individuals, families, and the professionals who support them.In addition to our experience in service provision, Therap also understands the necessity of a dynamic platform that has both the adaptability and dependability to meet the ever-evolving needs of providers and government entities. Therap’s robust development and operations teams possess decades of experience in IT security and development, and that expertise is reflected in a system that is both comprehensive and flexible while also supported by a world-class security infrastructure that exemplifies our perpetual commitment to data integrity and security.This dedication has led us to become the national leader in the industry, supporting providers in all 50 states and internationally, while also meeting the diverse needs of 20 different state contracts across the country. Our partnerships with providers, communities of practice, and a comprehensive array of local/national leadership continue to inform our ongoing development and commitment to being the best at what we do.

Founded in 2003
Torrington, Connecticut, USA
172 employees (4 in marketing)
75% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
6M
Traffic Source Mix
Search
11.7%
Direct
75.4%
Referral
4.5%
Social
4%
Paid
0.1%

Headcount Trend

Current headcount: ~172

Marketing Team

Marketing Team Size
4 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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