Marketing Specialist (Remote)

Melville, LA (Remote)

$30/hr – $41/hrMid Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own and execute Bridgecare's multichannel marketing strategy to attract healthcare clients, differentiate in a crowded locum tenens market, and drive qualified leads through paid campaigns and partnerships.

Own CAC, ROAS, and lead quality reporting
Collaborate with Sales and Recruiting to ensure smooth lead handoff

Job Description

Responsibilities

Marketing Strategy & Brand Management
Execute the overall marketing plan across paid, organic, and brand channels, with Meta and Google as the core pillars.
Create a consistent brand voice and presence that positions Bridgecare as the trusted name in CRNA/anesthesiologist locum staffing.
Understand the competitive landscape in locum tenens staffing and identify opportunities to differentiate Bridgecare.
Digital Marketing & Campaign Execution
Build, launch, and optimize Facebook/Instagram ad campaigns, including audience targeting, creative testing, and budget management.
Manage Google Ads campaigns targeting healthcare administrators and facilities searching for locum staffing solutions.
Write ad copy, develop creative concepts, and work with the Sales Manager and Business Development Director to build out drip campaigns.
Oversee landing page strategy and conversion optimization for paid traffic.
Lead Generation & Business Partnership

Requirements

3+ years of marketing experience with hands-on Meta Ads Manager and Google Ads experience
Proven track record of running paid campaigns that drove measurable business results (leads, brand awareness, pipeline)
Strong understanding of B2B marketing funnels, ideally in healthcare, staffing, or a similarly relationship-driven B2B industry
Comfortable owning the strategy execution, this role has a lot of autonomy, and we want someone who takes initiative rather than waits for direction
Strong copywriting and creative instincts; you can write ad copy that resonates with busy healthcare administrators
Data-driven mindset comfortable in ad platforms' analytics, Google Analytics, and reporting tools
Experience with brand-building in a competitive or crowded market is a plus
Familiarity with the locum tenens, healthcare staffing, or broader healthcare industry is a strong plus (not required)

Benefits

Generous benefits package, including:
Salary: $30 - $41 hourly
Paid Time Off
Health, life, vision, dental, disability, and AD&D insurance
Flexible Spending Accounts/Health Savings Accounts
401(k)
Leadership and professional development opportunities

North American Partners in Anesthesia

2.8 Glassdoor

As a clinician-led organization, North American Partners in Anesthesia (NAPA) is redefining healthcare, delivering unsurpassed excellence to its partners and patients every day. Since its founding by physicians in 1986, NAPA has grown to become one of the nation’s leading single-specialty anesthesia and perioperative management companies, serving more than 3 million patients annually in more than 500 healthcare facilities nationwide. Our highly skilled teams of clinicians participate in groundbreaking leadership development and customer service training programs to deliver optimal results to patients, surgeons, healthcare administrators, and staff. Through our exceptional perioperative leadership, research, innovations, and state-of-the-art technologies, NAPA offers real solutions driven by evidence-based outcomes to dramatically accelerate operational efficiencies, increase satisfaction ratings, and enhance safety and profitability.

Founded in 1986

Fort Lauderdale, Florida, USA

1.2K employees

www.NAPAanesthesia.com

45% recommend to a friend

44% CEO approval