Marketing Specialist, Regional Marketing at AVEVA | Chicago, IL | $75K/yr – $125K/yr

AVEVA

Marketing Specialist, Regional Marketing

Chicago, IL (Hybrid)

$75K/yr – $125K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive regional marketing for AVEVA to grow pipeline and brand by aligning global priorities with local execution.

Own local strategy and integrated campaigns across digital, events, and ABM to boost awareness and demand.
Must-have: Proven B2B marketing experience with demand generation and customer marketing.
Standout: Cross-functional execution with sales, partners, and regional teams to localize content and campaigns.

Job Description

Responsibilities

Develop and execute the local marketing strategy aligned with regional and global priorities, integrating awareness, demand generation, and customer engagement objectives.
Analyze market trends, competitors, and customer insights to shape market-specific plans that drive pipeline growth and brand presence.
Collaborate with global and regional marketing teams to localize campaigns, messaging, and content for relevance and impact.
Build and execute integrated campaigns targeting new accounts and industries, using digital channels, content syndication, paid and organic media, email, and webinars.
Develop and maintain segmented contact databases to ensure precise targeting and personalization.
Partner with sales and lead development teams to ensure timely lead follow-up and campaign optimization to maximize ROI.
Manage local SEO/SEM and website localization in collaboration with the global web team.
Collaborate with partners and alliances to co-execute campaigns, leverage MDF, and expand reach into new accounts.
Lead the execution of local brand awareness and communications programs in alignment with global brand, PR, and analyst relations strategies.
Drive thought leadership initiatives and amplify global content at the local level to strengthen share of voice and perception in target industries.

Requirements

Experience in B2B marketing, with proven expertise across demand generation, communications, and customer marketing.
Strong understanding of digital marketing channels, analytics, and campaign optimization.
Hands-on experience with PR, social media, and thought leadership programs.
Experience supporting customer engagement initiatives.
Excellent strategic thinking and project management skills; able to manage multiple initiatives simultaneously.
Strong analytical mindset and results orientation.
Exceptional written and verbal communication skills, with the ability to tailor messages for diverse audiences.
Collaborative and adaptable, thriving in a fast-paced, matrixed environment.
Experience working with complex stakeholder groups, including sales, executives, and partners.

Preferred

Core Attributes: Digital-native, data-driven, and creative.
- Digital-native, data-driven, and creative.
- Customer-obsessed with a focus on delivering measurable business outcomes.
- Strong collaborator and communicator.
- Proactive, organized, and detail-oriented.
- Thrives in ambiguity and takes initiative to drive clarity and progress.
- Collaborative and adaptable, thriving in a fast-paced, matrixed environment.
- Experience working with complex stakeholder groups, including sales, executives, and partners.

Benefits

USA Benefits include:
Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K.
Hybrid working
By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.

AVEVA

3.9 Glassdoor

AVEVA is a global leader in industrial software, sparking ingenuity to drive responsible use of the world’s resources. The company’s secure industrial cloud platform and applications enable businesses to harness the power of their information and improve collaboration with customers, suppliers and partners. Over 20,000 enterprises in over 100 countries rely on AVEVA to help them deliver life’s essentials: safe and reliable energy, food, medicines, infrastructure and more. By connecting people with trusted information and AI-enriched insights, AVEVA enables teams to engineer efficiently and optimize operations, driving growth and sustainability.Named as one of the world’s most innovative companies, AVEVA supports customers with open solutions and the expertise of more than 6,400 employees, 5,000 partners and 5,700 certified developers. With operations around the globe, AVEVA is headquartered in Cambridge, UK. Learn more at www.aveva.com

Founded in 1997

Cambridge, England, GBR

7.6K employees (387 in marketing)

www.aveva.com

74% recommend to a friend

84% CEO approval