Responsibilities - Support the marketing of off-road products through available channels of communication to both wholesale and retail customers, delivering meaningful and measurable growth. - Strategize with the Director of Sales and Marketing to develop marketing programs, technical writing needs, content opportunities, and sales initiatives. - Create and maintain website content that supports organic traffic growth, customer education, and product discovery, including buying guides, instructional guides, category content, product education, and other SEO-focused resources. - Support website merchandising needs, including homepage updates, landing pages, featured categories, promotional content, and product presentation. - Design high-quality graphics for website banners, email campaigns, social media, digital ads, print materials, trade show displays, and other marketing needs. - Shoot still photos and videos of products for use across the website, social media, email, digital ads, events, and other marketing channels. - Coordinate and conduct media productions, including product launches, educational content, event coverage, and brand storytelling. - Plan, build, and send email marketing campaigns for product launches, promotions, events, educational content, and customer engagement. - Manage social media content and campaign support across platforms such as Instagram, Facebook, TikTok, YouTube, and other relevant channels until a dedicated social media role is added. - Assist with ad campaigns across social media platforms, email, websites, and other digital channels. - Coordinate with vendors and manufacturers on product launches, promotional assets, co-op opportunities, and campaign support. - Work with the sales team to create and promote unique product bundles, featured categories, seasonal campaigns, and new product launches. - Analyze SEO, email, social media, website, and campaign performance to make recommendations that increase traffic, engagement, and sales. - Provide analysis on industry trends, customer and dealer needs, product opportunities, and campaign effectiveness. - Make recommendations for product expansions, product deletions, content needs, and promotional opportunities based on market demand and performance. - Produce and organize content for catalog images, videos, graphics, product reference materials, and internal asset libraries. - Identify, evaluate, coordinate, and attend trade shows, races, vendor events, and other marketing opportunities, including event scheduling, booth coordination, transportation logistics, promotional materials, content planning, and post-event follow-up; prioritize opportunities by reach, customer value, and ROI.