Marketing Specialist

Lancaster, PA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

Job Summary

Own multi-channel marketing content and asset creation to maintain PDQ’s brand consistency, support campaigns, and drive lead generation.

  • Content Production: Create and edit brochures, catalogs, newsletters, case studies, blog posts, email copy, and digital content to fuel campaigns.
  • Asset & Event Support: Manage product photography, trade show materials, displays, and booth logistics, plus lead databases and gallery assets.
  • Channel Execution: Support digital ads, social media, website updates, CMS, and CRM updates to track leads and measure campaign performance.

Job Description

Own multi-channel marketing content and asset creation to maintain PDQ’s brand consistency, support campaigns, and drive lead generation.

  • Content Production: Create and edit brochures, catalogs, newsletters, case studies, blog posts, email copy, and digital content to fuel campaigns.
  • Asset & Event Support: Manage product photography, trade show materials, displays, and booth logistics, plus lead databases and gallery assets.
  • Channel Execution: Support digital ads, social media, website updates, CMS, and CRM updates to track leads and measure campaign performance.

Responsibilities

  • Create, edit, and maintain marketing materials including brochures, flyers, catalogs, newsletters, presentations, case studies, and digital content.
  • Develop creative assets and written copy for campaigns across print and digital channels.
  • Write and publish blog posts; assist in executing email marketing campaigns.
  • Generate video content ideas; assist with video production and editing for social media, YouTube, and the company website.
  • Photograph products, events, and trade shows; organize and maintain the company image library.
  • Support digital advertising initiatives, including PPC campaigns (e.g., Google Ads, LinkedIn).
  • Assist with website updates, content management, and ongoing maintenance.
  • Manage and maintain PDQ’s social media presence across LinkedIn, Instagram, Facebook, and YouTube.
  • Monitor engagement and performance metrics; recommend improvements to campaigns.
  • Ensure consistent brand messaging across all communication channels.

Requirements

  • Bachelor’s degree in Marketing, Communications, Design, Business, or related field preferred.
  • 1–3 years of marketing or related experience required.
  • Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Experience with Canva or similar design tools.
  • Familiarity with digital marketing, content management systems, and social media platforms.
  • Experience with HubSpot CRM/CMS or similar platforms preferred.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).
  • Strong organizational, multitasking, and project management abilities.
  • Excellent written and verbal communication skills.
  • Self-motivated with strong attention to detail and ability to meet deadlines.
  • Ability to work independently and collaboratively in a team environment.

Benefits

  • 401(k) with company match
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Health Savings Account (HSA)
  • Company-paid life insurance and short-term disability (STD)
  • Paid time off (PTO) with accrual
  • Paid holidays
PDQ Manufacturing logo

PDQ Manufacturing

PDQ Manufacturing, established in 1982, is an independent full-service architectural door hardware manufacturer based in Lancaster County, PA. Staffed with over 500 years of collective experience, our in-house engineering and manufacturing capabilities give us the flexibility to create innovative, cutting-edge products that meet and exceed our customer’s continually-evolving security and safety needs.At the heart of PDQ’s value proposition, you will find a complete portfolio of architecturally driven mechanical and electromechanical products. Providing future technology expectations today, PDQe was developed from the ground up as an access management solution offering our end users and facility operators greater flexibility and efficiency in managing spaces.PDQ provides our customers with complementary consulting services including budget preparation, design development assistance, complete architectural hardware specification, door scheduling, and project deployment support.With the track record to prove it, PDQ prides itself in developing world-class, architectural solutions that reliably deliver the confidence and control that your customers expect.

Founded in 1982
Lancaster, Pennsylvania, USA
66 employees (2 in marketing)

Marketing Team

Marketing Team Size
2 (3% of company)

Traffic Signals

Monthly Visitors
6.1K
Monthly Google Ads Budget
$414
Traffic Source Mix
Search
33.7%
Direct
44%
Referral
7.4%
Social
13.1%
Paid
1.6%

Headcount Trend

Current headcount: ~66
PDQ Manufacturing logo

Marketing Specialist

PDQ Manufacturing · Lancaster, PA · On-site