Marketing Specialist - Paid Search

USA (Remote)

Salary Not AvailableMid Level3+ years expOther

Posted 4 months ago

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Job Summary

Own and optimize paid search campaigns across Google and Bing to drive immediate performance for multiple client accounts.

  • Own end-to-end paid search campaigns across Google Ads and Bing Ads
  • 3–5 years of media buying with 2+ years in paid search
  • Collaborative, client-facing role with data-driven optimization and cross-functional alignment

Job Description

Responsibilities

  • Manage and optimize paid search campaigns across Google Ads and Bing Ads
  • Monitor campaign performance, analyze trends, and implement data-driven optimizations
  • Lead or support biweekly client meetings focused on performance reviews, insights, and optimization discussions
  • Maintain regular client communication, sharing updates, recommendations, and next steps
  • Identify and proactively implement opportunities to improve account performance
  • Audit existing and legacy campaign structures and quickly identify areas for impact
  • Apply sound judgment around platform automation, including when to lean in and when to challenge default recommendations
  • Manage multiple accounts and projects simultaneously with strong organization and attention to detail
  • Ensure clear ownership and thorough follow-through on action items and recommendations

Requirements

  • 3–5 years of media buying experience, with at least 2 years focused on paid search campaigns
  • Hands-on experience managing Google Ads and Bing Ads campaigns
  • Experience working in a client-facing, agency-style environment
  • Proven track record of improving campaign performance with measurable results
  • Experience managing existing or legacy paid marketing campaigns and identifying opportunities to quickly impact performance
  • Comfortable implementing and managing conversion tracking for Google Ads and Bing Ads
  • Experience scaling eCommerce brands through search marketing
  • Understanding of customer segmentation and paid media attribution
  • Experience with Google Analytics
  • Ability to successfully manage multiple projects and priorities simultaneously

Benefits

  • Unlimited Vacation/PTO
  • Full Health Benefits and 401k Fixed Percentage Plan (USA only) RRSP (Canada)
  • Fully remote and distributed teams
  • Paid Parental Leave
  • Ongoing training and education opportunities
  • 0% Bureaucracy Culture - Focus is on responsibilities, not title
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Zaelab

4.6 Glassdoor

Zaelab is a highly-skilled and trusted digital partner. We advise and enable global B2B organizations to deliver next-generation digital solutions to market.

Founded in 2010
Westport, Connecticut, USA
391 employees (31 in marketing)
91% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
10.5K
Monthly Google Ads Budget
$54
Traffic Source Mix
Search
36.9%
Direct
41.2%
Referral
8.2%
Social
11.8%
Paid
1.5%

Headcount Trend

Current headcount: ~390

Marketing Team

Marketing Team Size
16 (4% of company)

Funding

Total Funding
$250K
Last Raise
$250K
Series Unknown, 5 months ago

Funding History

  • Oct 2025
    Series Unknown
  • Mar 2023
    Series Unknown
  • Dec 2013
    Seed • $250K

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