Marketing Specialist

Detroit, MI (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Support national retail marketing and product launches for a consumer beverages company.

  • Own planning and execution of in-store promotions, merchandising, and POS.
  • Must-have: 2–5+ years of marketing experience with strong graphic design skills.
  • Standout: cross-functional product launches and events coordination experience.

Job Description

Responsibilities

  • Design marketing materials including sales assets (promotional fliers and product sell sheets), presentations, and point-of-sale (POS)
  • Support social media content and consumer communication
  • Assist with brand consistency across all marketing channels
  • Develop and maintain planograms and retail merchandising strategies
  • Coordinate and execute in-store promotions and sampling events
  • Ensure proper placement and execution of POS materials
  • Work with and maintain retail systems and product databases
  • Plan, organize, and execute product sampling events
  • Represent the brand at promotional events and activations
  • Coordinate logistics, materials, and staffing for events
  • Assist in planning and executing new product launches
  • Support product development initiatives with research and coordination
  • Collaborate cross-functionally to bring new products to market
  • Work closely with external agencies (creative, media, etc.)
  • Coordinate deliverables and timelines with partners
  • Support internal marketing team initiatives and projects
  • Prepare professional presentations for internal and external use
  • Handle miscellaneous marketing tasks as needed
  • Serve as a backup to the Marketing Director when required

Requirements

  • Bachelor’s degree in marketing, Business, Communications, or related field
  • 2–5+ years of marketing experience
  • Strong graphic design skills (Adobe Creative Suite, Canva, or similar tools)
  • Experience with spreadsheets and data management (Excel proficiency required)
  • Knowledge of social media platforms and content creation
  • Excellent organizational, communication, and multitasking skills
  • Ability to work independently and collaboratively in a fast-paced environment

Preferred

  • Familiarity with retail systems, planograms, and POS marketing
  • Experience coordinating events and promotions
National Beverage Corp. logo

National Beverage Corp.

We are National Beverage Corp.!As the fourth largest branded soft-drink company in the U.S., National Beverage proudly refreshes America. Innovation is the essential ingredient in the flavorful variety of beverages we lovingly invent and create – including such iconic favorites as Shasta® and Faygo® soft drinks, Everfresh juices®, LaCroix® Sparkling Waters, and Rip It® energy drinks. Headquartered in Fort Lauderdale, Florida, National Beverage has multiple locations throughout the nation. National Beverage, the “one-stop beverage shop,” trades as FIZZ on the NASDAQ.

Founded in 1985
Fort Lauderdale, Florida, USA
350 employees (31 in marketing)

Marketing Team

Marketing Team Size
19 (5% of company)

Traffic Signals

Monthly Visitors
5.6K
Traffic Source Mix
Search
35.7%
Direct
44.4%
Referral
7.9%
Social
10.3%
Paid
1.3%

Headcount Trend

Current headcount: ~350

Recent News

National Beverage Corp. logo

Marketing Specialist

National Beverage Corp. · Detroit, MI · Unknown