Marketing Specialist – Multifamily Housing at Eighteen Capital Group | Leawood, KS

Eighteen Capital Group

Marketing Specialist – Multifamily Housing

Leawood, KS (On-site)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own resident acquisition and occupancy marketing with end-to-end strategy, budget ownership, and cross-channel execution.

Growth/Performance analytics: Analyze campaign performance, website traffic, and lead gen to optimize occupancy.
Content and channels: Own social media, branding consistency, and digital advertising across platforms with tight vendor collaboration.

Job Description

Responsibilities

Create and execute marketing strategies to attract and retain residents.
Manage social media accounts and online reputation across multiple platforms.
Design marketing materials including flyers, brochures, signage, email campaigns, and digital assets.
Coordinate and optimize digital advertising campaigns.
Monitor marketing budgets and advertising spend.
Analyze campaign performance, website traffic, and lead generation metrics.
Ensure consistent branding and messaging across all communities.
Support leasing initiatives, property launches, rebrands, and special projects.
Coordinate with vendors, photographers, printers, and advertising partners.

Requirements

Bachelor's degree in Marketing, Communications, Graphic Design, or related field preferred.
Experience with social media management and digital marketing.
Graphic design experience using Canva, Adobe Creative Suite, or similar platforms.
Strong written and verbal communication skills.
Ability to analyze marketing data and prepare reports.

Preferred

Multifamily or real estate marketing experience is a plus

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off

Eighteen Capital Group

Eighteen Capital Group (18CG) is a private equity firm & family office focusing on real estate, specifically value-add multifamily housing investments. 18CG currently employs approximately 200 professionals and has its corporate headquarters on the Country Club Plaza in Kansas City, Missouri. Primarily utilizing capital from partners, 18CG currently owns 6,912 apartment units spanning across 33 properties.The founding principals of 18CG are Michael Gortenburg and Scott Asner; key partners include Isaac Gortenburg and Jeffrey Gibbs.A governing value of Eighteen Capital Group is to grow and achieve success by advancing the interests of those who we interact with on a daily basis; our residents, employees and capital partners, as well as the brokerage community and clients.Residents of our properties enjoy a commitment to service and our continual efforts to innovate and improve their living experience. We are also dedicated to providing the Eighteen Capital Group team with a fun, positive work environment. Various social and team-building outings, exceptional benefits and a merit-based culture make 18CG the strong community it has become. Positive results and hard work are rewarded with increasing responsibilities, challenges and compensation, making 18CG a stimulating workplace for in-house employees and property management teams alike.

Leawood, Kansas, USA

62 employees (3 in marketing)

18cg.com