Responsibilities

• Develop and Implement Marketing Strategies: Design and execute comprehensive marketing strategies to promote ZBS POS’s products and services. Focus on increasing brand visibility and market share.
• Lead Generation: Develop and execute lead generation strategies to attract and convert potential customers.
• Digital Marketing Campaigns: Plan, create, and manage digital marketing campaigns across various channels, including social media, email, SEO, SEM, and PPC.
• Content Creation: Oversee the creation of high-quality, engaging content for various platforms, including blogs, social media, website, and email newsletters.
• Market Research and Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. Analyze data to inform marketing strategies and optimize campaign performance.
• Brand Management: Maintain and enhance ZBS POS’s brand image and ensure consistency across all marketing materials and channels.
• Collaboration: Work closely with the sales, product development, and customer service teams to align marketing efforts with overall business objectives.
• Performance Tracking: Monitor and report on the effectiveness of marketing campaigns. Utilize analytics to measure ROI and identify opportunities for improvement.
• Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve marketing goals.
• Reporting: Be able to present the results of marketing campaign, research and lead status to stakeholders

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 2 years of experience in a marketing role, with a focus on digital marketing.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in marketing channels and tools, such as Google Analytics, HubSpot, Wechat and social media management platforms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for innovation in marketing strategies.
• Strong project management skills and ability to multitask in a fast-paced environment.
• Team player with excellent interpersonal skills.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Relocation assistance