Marketing Specialist, Local Government Investment Pools

Minneapolis, MN (Hybrid)

$82K/yr – $96K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive LGIP marketing coordination and collateral updates across campaigns, branding, and events for LGIP programs.

  • Own LGIP marketing campaigns and collateral updates across channels
  • Requires 4–6 years of marketing experience
  • Standout: cross-functional collaboration with branding, content, and events

Job Description

Responsibilities

  • Collaborate with marketing, sales, and client service leaders to develop broad themes and initiatives that support LGIP brand objectives and business goals
  • Identify and implement opportunities to systematically improve LGIP marketing collateral, email marketing, thought leadership, presentations, and other materials as needed
  • Develop and implement recurring and ad hoc LGIP marketing campaigns, including the creation or rebranding of email templates and messaging, educational content such as articles and webinars, and management of a national LGIP marketing calendar
  • Manage marketing content on LGIP websites, including recurring and ad hoc updates, in coordination with Marketing’s Technology & Tactics team
  • Maintain a library of LGIP content and collateral, including regular renewals with compliance partners and ad hoc updates as needed
  • Coordinate and manage the production of LGIP conference materials, giveaways, banners, and other items in partnership with regional marketing specialists
  • Interface with LGIP boards of trustees during periodic board meetings and other events, as necessary
  • Work with LGIP programs to rebrand or update logos, color palettes, and marketing materials in coordination with branding specialists, as needed
  • Partner with project management teams to support the launch of new LGIPs and/or new products or services within existing LGIPs, as necessary

Requirements

  • Bachelor's degree, or equivalent work experience
  • Four to six years of experience in marketing industry

Nice To Have

  • Bachelor’s degree in marketing, communications, or a related field preferred
  • Minimum of three years of experience in a marketing coordination or similar role
  • Strong writing skills required; financial writing experience preferred
  • Technical and creative writing experience preferred
  • Proficiency in Microsoft Office and Adobe Creative Cloud, with a strong emphasis on InDesign
  • Experience with Sitefinity, Adobe Experience Manager, or similar content management systems preferred
  • Strong organizational skills, including experience using tools such as Microsoft Planner, with exceptional attention to detail
  • Excellent written and verbal communication skills; must be responsive and proactive when working on projects
  • Self-motivated with the ability to work independently
  • Ability to take direction and adapt quickly to changing priorities
  • Proven ability to coordinate and manage multiple deadline-driven projects simultaneously

Benefits

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank logo

U.S. Bank

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968
Minneapolis, Minnesota, USA
81K employees (1,757 in marketing)
59% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
27.4M
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
20.5%
Direct
74.2%
Referral
4%
Social
0.3%
Paid
1%

Headcount Trend

Current headcount: ~80.8K

Marketing Team

Marketing Team Size
1,168 (1% of company)
Median Career Experience
21 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
15

Funding

Total Funding
$991M
Last Raise
$55M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2023
    Post IPO Debt • $55M
  • Aug 2023
    Post IPO Debt • $936M

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