Responsibilities

• Provides strategic and execution support in the development of engagement plans for new and existing constituents through digital and offline channels resulting in increasing conversion rates and revenue to the ministry
• Assists marketing and ministry teams in the development of multi-channel new name acquisition strategies related to Parenting, Marriage, Kids, SOHL, Policy, and Community Outreach program areas. This includes input into acquisition offers, entering/scheduling of acquisition activities into Aprimo, input /coordination of creative asset development input/review of acquisition offer messaging, and assisting with building digital journeys in Salesforce Marketing Cloud Journey Builder platform
• Assists marketing and ministry teams, with multichannel follow-up cultivation strategies acquired through Parenting, Marriage, Kids, SOHL, Policy Community Outreach, and e-Commerce initiatives. This includes input into cultivation engagement strategies and testing, entering/scheduling of cultivation activities in Aprimo, input into cultivation resource selection and call to action development, input/coordination of cultivation content creation (video, audio, text, SMS) input/review of cultivation messaging and assisting with building digital journeys in Salesforce Marketing Cloud Journey Builder platform
• Assists marketing and fundraising teams with multi-channel gift of any amount (GOAA) offer strategies engaging prospective, lapsed, and existing donor segments. This includes input into GOAA strategies and testing, scheduling of GOAA engagement activities in Aprimo, GOAA resource selection, input/coordination of creative assets needed and input/review of messaging and assisting with building digital journeys in Salesforce Marketing Cloud Journey Builder platform
• Assists in the development of acquisition landing pages related to cultivation initiatives
• Assists in cultivation/journey engagement reporting through documentation of reporting requirements with Ministry Reporting teams and Digital Reporting Teams, review, and summarization of results to marketing management. Includes e-Mail reporting, Google Analytics Reporting, purchase, and donation reporting
• Assists in cultivation/journey engagement research projects in by providing input and documentation of research requirements to Director of Constituent Research and research staff. Input into application of research results into cultivation testing and engagement strategies
• Handles cultivation coordination tasks including source code management, Aprimo scheduling tasks, GA tracking coordination and other marketing execution tasks as required
• Supports other key strategic initiatives and projects, identified by senior management
• Performs other duties as assigned

Requirements

• Bachelor’s degree in Marketing
• 1-3 years of multi-channel marketing and/or fundraising campaign strategy development experience
• 1-3 years of digital marketing and engagement experience
• 1-3 years of experience with marketing database strategy a plus

Preferred

• Experience with Wordpress, a plus
• Experience with video content development a plus
• Experience in A/B Testing Methodology a plus
• Experience in Social Media Marketing, a plus
• Experience in Google Analytics and Social Analytics a plus
• Experience in creating marketing segments based on data analytics & implementing a marketing and fundraising communication program a plus

Benefits

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center
• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement