Responsibilities

• SEO Strategy & Execution
• - Develop, implement, and continuously optimize Zedcor's SEO strategy across all digital properties, with a focus on driving organic search visibility, qualified traffic, and lead generation.
• - Conduct ongoing keyword research, competitive analysis, and search landscape assessments to identify opportunities and inform content and technical SEO priorities.
• - Manage and monitor SEO performance across multiple campaigns and platforms, using tools including SEMrush, Google Analytics 4 (GA4), Google Search Console, and CallRail to track rankings, traffic, conversions, and ROI.
• - Lead technical SEO initiatives including page speed optimization, mobile performance, crawlability, indexing, structured data, and site architecture improvements in collaboration with web development partners.
• - Oversee and optimize Zedcor's WordPress website, collaborating with internal teams and external developers on UX improvements, landing page optimization, and ongoing site health.
• - Monitor and optimize website content and structure for visibility in AI-powered search experiences, including Google AI Overviews, ChatGPT, Perplexity, and other emerging search platforms.
• Content Creation & Digital Copywriting
• - Develop and oversee the creation of high-quality, SEO-optimized content across website pages, blog articles, landing pages, case studies, and marketing collateral.
• - Leverage generative AI tools (e.g., ChatGPT, Claude) to assist with content ideation, keyword research, content drafts, and campaign planning, while maintaining brand voice and editorial quality.

Requirements

• 5+ years of experience in digital marketing, with a strong focus on SEO strategy and execution.
• A bachelor's degree in marketing, Advertising, Business, Digital Media, Information Systems, or a related field is required. Candidates with degrees in other areas may be considered if they have a strong track record in digital marketing strategy and execution.
• Proven track record managing SEO performance across multiple campaigns and platforms.
• Experience managing SEO for multilingual websites, particularly English and Spanish content.
• Deep knowledge of SEO tools including SEMrush, Google Analytics 4 (GA4), Google Search Console, CallRail, and similar platforms.
• Strong familiarity with WordPress and ability to collaborate on UX, content, and technical site improvements.
• Experience coordinating across internal teams and managing third-party vendors, including SEO, web development, design, and content partners.
• Understanding of technical SEO elements including page speed, mobile optimization, and crawlability/indexing.
• Proficiency in Google Ads and Meta Ads platforms, with strategic input capabilities even when day-to-day management is handled in-house.
• Comfortable interpreting data and translating insights into actionable marketing improvements.