Marketing Specialist, Ecommerce

Gloucester, MA (On-site)

$81K/yr – $101K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the ecommerce engine for Gorton9s: drive multi-year strategy, content creation, and digital-shelf syndication; lead website optimization, retailer scorecard actions, and key ecommerce partnerships for Instacart and Amazon.

Ownership: ecommerce strategy, content creation, and monthly business analysis across digital shelf platforms.
Platform & content: syndication on Salsify/Syndigo and other platforms to keep product content current and accurate.
Analytics & partnerships: monthly senior-leadership reviews and retailer scorecard action plans with Sales and agency partners.

Job Description

Lead Gortons Ecommerce business, including multi-year strategy development & execution, content creation, and monthly business analysis
Partner with agencies to develop best-in-class Ecommerce content, staying abreast of the requirements within the rapidly evolving digital space
Own syndication for Gortons Ecommerce content across our digital shelf, working within platforms such as Salsify, Syndigo, and others to ensure published content across Ecomm platforms is accurately reflected
Conduct monthly in-depth business analysis; present findings and recommendations to Senior Leadership
Serve as the lead for Gortons website (including our Merch store), working in partnership with external agency to ensure its optimization
Conduct regular reviews of retailer scorecards and lead the development of recommended action plans, collaborating with Sales to address identified issues
Serve as Marketing lead for various Ecommerce customers (i.e. Instacart, Amazon)

Gorton's

Since 1849, Gorton’s mission has been to help people everywhere enjoy the goodness of great seafood. Headquartered in Gloucester, Massachusetts, Gorton’s is one of America's oldest continuously operating companies, and continues to be the innovative leader in the seafood industry. Gorton’s full line of frozen seafood products spans from breaded and battered Fish Sticks, Fillets, and Shrimp to gluten free Grilled Fish and new product innovation like Air Fried Garlic & Herb fish fillets and Double Crunch Shrimp. Gorton’s products are available nationwide in independent and chain grocery stores. Gorton's proudly stands behind the promise that consumers can, “Trust the Gorton’s Fisherman,” for the best-tasting, highest-quality seafood. The Gorton's Fisherman, in his yellow slicker and rain hat, embodies this commitment. For more information, please visit https://www.gortons.com/ or call 1-800-222-6846Learn more about the exciting things we are up to at: https://www.gortons.com/

Gloucester, Massachusetts, USA

313 employees (26 in marketing)

www.gortons.com