Marketing Specialist

Stuart, FL (On-site)

$90K/yr – $130K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive ecommerce growth for a connected fitness brand through CRO, paid media, and new revenue channels.

  • Own the ecommerce growth engine from on-site optimization to campaign execution
  • Must-have: 5+ years in growth/ecommerce or performance marketing
  • Standout: Direct collaboration with leadership on major growth initiatives

Job Description

Responsibilities

  • Own and optimize the Echelon ecommerce growth engine
  • Improve website conversion rates through landing page testing, funnel improvements, and user experience optimization
  • Execute and optimize paid digital marketing campaigns across Meta, Google, YouTube, and other platforms
  • Work directly inside Shopify to improve product pages, bundles, offers, and conversion flows
  • Develop and test growth experiments across pricing, offers, messaging, and merchandising
  • Analyze customer acquisition data to improve CAC, ROAS, and LTV
  • Partner with brand, creative, and product teams to launch new products and campaigns
  • Build and optimize email and SMS acquisition funnels
  • Identify new revenue opportunities including affiliate, partnerships, and marketplace growth

Requirements

  • 5+ years in growth marketing, ecommerce, or performance marketing
  • Deep experience working in Shopify or ecommerce platforms
  • Strong understanding of conversion rate optimization (CRO)
  • Experience running paid acquisition campaigns
  • Data-driven mindset with strong analytical skills
  • Comfortable working in a fast-moving entrepreneurial environment
  • Someone who executes, tests, and improves quickly

Preferred

  • Fitness, wellness, or consumer hardware experience
  • Subscription / membership business models
  • Affiliate and influencer marketing programs
  • A/B testing tools and analytics platforms

Benefits

  • Work directly with leadership on major growth initiatives
  • Be part of a company redefining connected fitness, recovery, and wellness
  • Help scale innovative products used by customers and gyms around the world
  • Competitive compensation and growth opportunities
Echelon logo

Echelon

4.6 Glassdoor

Echelon is the leader in commercial-connected fitness. With motivational coaches and invigorating music, our growing library of curated LIVE and on-demand fitness content available 24/7 continues to connect with users worldwide to help each person achieve new personal bests and lead healthier lives. Echelon Fitness has created a professional, studio quality fitness experience that you can do on your time, and in the comfort of your own home.Echelon classes have a variety of classes and programs that will be live and available on demand. These programs include studio level cycle classes, yoga and other core strengthening programs.

Founded in 2000
Chattanooga, Tennessee, USA
243 employees (32 in marketing)
89% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
3.9K
Traffic Source Mix
Search
21.2%
Direct
58.2%
Referral
6%
Social
13.1%
Paid
1.4%

Headcount Trend

Current headcount: ~243

Marketing Team

Marketing Team Size
21 (9% of company)

Funding

Total Funding
$65M
Last Raise
$65M
Private Equity, 5 years ago

Funding History

  • Dec 2020
    Private Equity • $65M
  • Jul 2019
    Private Equity

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