Responsibilities

• Develop and execute social media strategies aligned with business objectives and brand standards.
• Manage FirstCash's presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Publish, monitor, and engage daily to drive community growth and audience loyalty.
• Maintain content calendars tied to campaigns, promotions, seasonal initiatives, and community events.
• Monitor social channels for customer feedback, engagement opportunities, emerging trends, and reputation management needs.
• Use analytics, customer behavior trends, audience insights, and marketing performance data to identify opportunities and improve business results.
• Translate campaign performance and audience behavior into actionable recommendations.
• Identify opportunities, make recommendations, implement solutions, and measure results.
• Demonstrate ownership of projects from concept through execution, optimization, and reporting.
• Independently prioritize initiatives that support broader marketing and business objectives.

Requirements

• 3–5+ years of professional marketing experience gained within established organizations, agencies, multi-location businesses, retail operations, or consumer-facing brands.
• Experience managing social media and digital marketing programs.
• Strong knowledge of Meta Business Suite, Facebook Ads Manager, Google Analytics, Google Ads, Google Search Console, and similar digital marketing platforms.
• Demonstrated ability to translate analytics, audience insights, and performance data into actionable recommendations and measurable business results.
• Experience using analytics and performance metrics to influence marketing decisions and improve business outcomes.
• Hands-on experience managing paid advertising campaigns, audience targeting, budgets, and campaign optimization.
• Demonstrated experience working directly with Meta and Google support teams to troubleshoot and resolve account, advertising, access, analytics, tracking, or performance-related issues.
• Strong storytelling, writing, editing, and content optimization skills.
• Experience reviewing and providing direction on content created by others.
• Experience supporting multiple stakeholders, locations, departments, brands, or client groups.

Preferred

• Highly creative with strong organizational and time-management skills.
• Strong problem-solving and critical-thinking abilities.
• Ability to balance strategy, execution, analytics, and optimization.
• Strong sense of ownership and accountability.
• Comfortable working in a fast-paced, collaborative environment.
• Strong communication and relationship-building skills.
• Experience supporting multi-location, retail, franchise, or consumer-facing organizations.
• Comfortable serving as the primary resource for social media platform administration, troubleshooting, and issue resolution.