Marketing Specialist

Aliquippa, PA (On-site)

$40K/yr – $50K/yrIntern/New Grad2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end social and digital campaigns for the promotional products audience, steering AI-driven content creation, platform presence, and product launch storytelling to move distributors and end users.

  • Social & ads: own content and campaigns on LinkedIn, Facebook, Instagram and other channels with AI-assisted copy, visuals, and video.
  • Audience & ops: monitor analytics, refine creatives, and translate industry trends into differentiated marketing materials for distributors and end users.
  • Collaboration & events: align with Sales and Product teams, support tradeshows travel and showcases of decorating capabilities and product innovations.

Job Description

Responsibilities

  • Create engaging social media content and advertising campaigns targeting distributors and buyers in the promotional products industry.
  • Utilize AI tools to develop compelling ad copy, marketing campaigns, graphics, videos, and promotional content.
  • Develop marketing strategies for custom decorated drinkware, glassware, tumblers, mugs, and awards programs.
  • Manage and grow company presence on LinkedIn, Facebook, Instagram, and other relevant platforms.
  • Create email marketing campaigns and promotional product launch announcements.
  • Monitor campaign performance and recommend improvements based on analytics.
  • Research industry trends and identify new opportunities to reach promotional products distributors and end users.
  • Collaborate with sales and product development teams to create effective marketing materials.
  • Generate creative concepts that showcase our decorating capabilities, product innovations, and award recognition solutions.
  • Travel will be required for tradeshows.

Requirements

  • Experience in marketing, social media management, digital advertising, or related field.
  • Strong understanding of AI marketing tools and content creation platforms.
  • Excellent writing and communication skills.
  • Experience in creating social media ads, videos, graphics, and promotional campaigns.
  • Knowledge of the promotional products industry is a plus.
  • Ability to work independently and generate fresh marketing ideas.
  • Bachelor’s degree in marketing.

Preferred

  • Experience in the Promotional Products Industry is a plus.
  • Experience with Canva, Adobe Creative Suite, Meta Ads, LinkedIn campaigns, or similar marketing tools is preferred.
  • Willingness to travel 100%.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Referral program
  • Vision insurance
Culver Industries logo

Culver Industries

Founded in Brooklyn, New York over 75 years ago, Culver Ltd is the premier purveyor of decorated glassware for retail establishments throughout the world. Renowned for its 22 karat gold designs in the 50's and 60's, Culver has reintroduced these lavishly styled pieces, with numerous additions; all in 22 karat gold and all made in the USA. Complementing the opulence of gold, Culver has revolutionized retail decoration offering full digital color designs on both clear and frost glassware. Completing this magnificent offering is Culver's deep etched monogram and bridal series. Hand designed, crafted, and created; the Deep Etched schema elevates the ephemeral to the everlasting.

Founded in 1939
Aliquippa, Pennsylvania, USA
4 employees (1 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
43.9%
Direct
40.1%
Referral
5%
Social
9.8%
Paid
1.1%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Roles Posted (Last 30 Days)
1