Marketing Specialist, CRM Campaigns at Bright Horizons | Newton, MA | $64K/yr – $74K/yr

Bright Horizons

Marketing Specialist, CRM Campaigns

Newton, MA (Hybrid)

$64K/yr – $74K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

end-to-end ownership of email campaigns with a close CRM partnership, driving registrations and benefits utilization.

Email Campaign Operations: Own end-to-end execution, optimization, and collaboration with CRM to promote Bright Horizons benefits.

Job Description

Responsibilities

Support execution and implementation of customer email campaigns to drive registrations and utilization of Bright Horizons benefits
Partner with CRM team to create suite of collateral templates and customized print and digital marketing communications for promoting Bright Horizons benefits to our customers
Gather performance data for email campaigns and journeys; participate in data reviews with internal stakeholders and cross-functional teams
Develop positive ongoing relationships with peers and partners; working closely with Creative Services, Marketing Automation, and Product Marketing teams.

Requirements

Bachelor's Degree required - in marketing or related field preferred
1-2 years of experience in marketing, communications, or related field
1-2 years of CRM or email marketing experience
At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Nice to have

Strong project management skills; results-oriented and highly motivated
Detail-oriented with high standards for quality. Strong organizational skills required.
Excellent written and verbal communication skills
Thrives in a team environment as well as in an individual setting
Willing to adjust roles and responsibilities to meet the needs of an evolving and fast growing marketing organization
Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
Experience with marketing automation, email marketing tools, and HTML print-on-demand systems, and providing creative direction a plus.
Experience working with creative agencies and providing creative direction/feedback preferred

Benefits

Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family
Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Bright Horizons

More than 1,000 top employers trust Bright Horizons® (NYSE: BFAM) for proven solutions that support employees, advance careers, and maximize performance. From on-site child care that amplify your culture, back-up care to handle disruptions, and education programs that build critical skills, our services help you achieve more. Find more at brighthorizons.com/at-work.

Founded in 1986

Newton Centre, Massachusetts, USA

14K employees (200 in marketing)

www.brighthorizons.com