Marketing Specialist

USA (Hybrid)

$65K/yr – $80K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive Cookwise’s user acquisition and engagement as a Marketing Specialist, blending creativity with data-driven growth for a foodie-focused app.

  • Own end-to-end digital marketing campaigns across social, email, and app channels.
  • Must-have: 2–4 years in digital marketing with analytics and storytelling skills.
  • Standout: Passion for food culture and ability to tailor ideas to food and lifestyle audiences.

Job Description

Responsibilities

  • Campaign Management : Plan, execute, and optimize digital marketing campaigns across social media, email, and app platforms.
  • Content Creation : Collaborate with designers and writers to produce engaging content that resonates with food lovers and app users.
  • Market Research : Analyze trends, competitors, and user feedback to identify opportunities for growth.
  • Performance Tracking : Monitor KPIs such as downloads, active users, and engagement rates; prepare reports with actionable insights.
  • Community Engagement : Build and nurture Cookwise’s online community through interactive campaigns, influencer partnerships, and user-generated content.
  • Brand Development : Ensure consistent messaging and branding across all marketing channels.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 2–4 years of experience in digital marketing, preferably in the app or tech industry.
  • Strong knowledge of social media platforms, SEO, and analytics tools.
  • Excellent communication and storytelling skills.
  • Creative mindset with the ability to generate fresh ideas tailored to food and lifestyle audiences.

Preferred

  • Passion for cooking, food culture, or culinary innovation is a plus.

Benefits

  • Opportunity to shape the marketing strategy of a growing app.
  • Collaborative and innovative work environment.
  • Competitive salary and growth opportunities.
  • A chance to combine your love for marketing with the world of food and technology.