Responsibilities

• Lead the planning, coordination, and execution of tradeshows and promotional appearances
• Support the Marketing Manager in planning for all other A&H Equipment events as directed
• Create, edit, and distribute marketing materials including digital content, brochures, presentations, and emails as approved by the Marketing Manager
• Assist social media channels by building content and creating content schedules, driving engagement
• Partner with IT team to build and maintain marketing mailing lists
• Support marketing campaigns as directed by Marketing Manager.
• Track and report on the effectiveness of campaigns and promotions and report to Marketing Manager
• Assist with coordinating with external vendors, printers, and media contacts
• Travel to industry events and customer-facing opportunities throughout PA, WV, & OH

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field required.
• 1+ year of experience in a marketing support or administrative role highly preferred, including internship experience
• Graphic design or video editing experience is a plus
• Working knowledge of social media platforms and email marketing tools highly preferred
• Proficiency and past experience with at least one of the following tools: Canva, Adobe Creative Suite, and/or HubSpot required
• Experience with CRM platforms including MS Dynamics and/or CDK a bonus
• Familiarity with SEO, Google Analytics, and marketing performance metrics highly preferred
• Working knowledge of social media platforms and email marketing tools
• Proficient in Microsoft Office Suite
• Ability to travel and represent the company in a professional and engaging manner
• Highly organized, self-motivated, and able to handle multiple projects simultaneously

Preferred

• Graphic design or video editing experience is a plus
• Experience with CRM platforms including MS Dynamics and/or CDK a bonus