Marketing Specialist at Central Ohio Primary Care | Westerville, OH

Central Ohio Primary Care

Marketing Specialist

Westerville, OH (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Owns audience-facing content and social strategy for COPC, turning clinical topics into consumer-friendly stories while coordinating across physicians and practice leaders to fuel engagement and recruitment.

Content ownership: editorial calendars, blog, patient newsletter, and multi-channel assets.
Social excellence: manage enterprise social channels and drive audience growth.
Campaign support: align content with marketing campaigns and brand guidelines while measuring impact.

Job Description

Responsibilities

Owns the day-to-day management of COPC's enterprise social media channels and leads patient-facing content initiatives.
Develop and execute editorial calendars and content plans aligned with marketing objectives.
Translate healthcare concepts into consumer-friendly language that aligns with brand voice.
Collaborate with physicians and stakeholders to identify content opportunities.
Create and coordinate engaging multimedia content, including photos, short-form videos, and Reels.
Lead quarterly patient newsletter content planning, writing, editing, coordination, and distribution support.
Lead blog content creation and optimization to support audience engagement and SEO objectives.
Support integrated campaigns with content and marketing assets across channels.
Monitor trends and performance metrics to identify optimization opportunities.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, English, or related field.
3+ years of professional experience in marketing, communications, content marketing, social media, PR, or related field.
Experience using content management systems, social media management platforms, email marketing tools, and analytics platforms.

Preferred

Experience in healthcare marketing, healthcare communications, or other highly regulated industries.

Central Ohio Primary Care

3.7 Glassdoor

At Central Ohio Primary Care (COPC), we’re building something different: a healthcare model where people always come first — our patients and our team members.As a physician-owned and led organization, we understand that great care begins with those who provide it. We support our physicians, advanced practice providers, clinical staff, and administrative teams with a collaborative environment that values compassion, innovation, and excellence.Whether you’re delivering direct patient care or working behind the scenes, your role at COPC contributes to better health outcomes across central Ohio. We care for patients at every stage of life, including preventive care, diagnosis, chronic condition management, and treatment.Join us at COPC and be part of a team that’s making a meaningful impact on individuals, families, and the communities we serve.

Founded in 1996

Westerville, Ohio, USA

821 employees

www.copcp.com/careers

60% recommend to a friend

69% CEO approval