Marketing Specialist

Upper Marlboro, MD (Unknown)

$75K/yr – $85K/yrMid Level2+ years expFull time

Posted 2 days ago

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Job Summary

Own and drive Capital Electric's integrated marketing programs, from campaign execution and content syndication to brand consistency and digital channel optimization, across partnerships, events, and education initiatives.

  • Lead cross-functional collaboration with Marketing, Sales, and external partners to deliver timely campaigns and assets.
  • Oversee content pipeline, event communications, and digital channels (email, website, social, paid media) to boost awareness and demand.

Job Description

Responsibilities

  • Partner with the Marketing Manager to execute campaigns that increase brand awareness, customer engagement, and market visibility.
  • Coordinate the development and maintenance of a content pipeline to be syndicated across varying channels and media.
  • Help maintain brand consistency across all customer-facing and internal marketing initiatives.
  • Contribute ideas, messaging, and creative concepts that strengthen customer engagement and brand perception.
  • Coordinate with internal stakeholders and external partners to ensure timely execution of marketing initiatives.
  • Execute digital marketing campaigns across email, website, social media, paid media, and other digital channels.
  • Manage website updates, landing pages, campaign assets, and digital content that support customer acquisition and engagement.
  • Collaborate with the E-Commerce team and Procurement team to ensure promoted products are properly represented, available, and optimized for online discovery and purchase.
  • Support campaign optimization efforts through testing, performance reviews, and continuous improvement initiatives.
  • Partner with internal experts, agencies, and vendors to support SEO, paid media, marketing automation, and digital advertising programs.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2+ years of experience in marketing, communications, agency account management, or a related field.
  • Demonstrated experience supporting integrated marketing programs across both brand-building and demand-generation initiatives.
  • Experience managing multiple projects and stakeholders in a fast-paced environment.
  • Growth mindset and willingness to deep dive into new skills and subject matter
  • Understanding of brand marketing, demand generation, and performance marketing principles.
  • Excellent project management and organizational skills.

Preferred

  • B2B marketing experience preferred.
  • Experience within distribution, construction, industrial, manufacturing, or related industries is a plus.

Benefits

  • Healthcare plans
  • Dental & vision
  • Paid time off
  • Paid parental leave
  • 401(k) retirement savings with company match
  • Professional and personal development programs
  • Opportunity to become a shareholder
  • Employer-paid short- and long-term disability
  • Employer-paid life insurance for spouse and dependents
  • Robust wellness program
Capital Electric logo

Capital Electric

3.6 Glassdoor

At Capital Electric Supply, our mission is to be The Electrical Distributor of Choice for our customers, our employees, and our suppliers. With over 70 locations reaching from York, PA to Savannah, GA, our branches have access to all the benefits a large electrical distributor has to offer, while keeping our local roots. We are dedicated to delivering excellence in service, products from the finest manufacturers ranging from electrical products and lighting to tools and safety, industry-relevant training, extensive application expertise, and customized, comprehensive solutions to our customers. Whether you are in the electrical, residential, commercial, industrial or government field, we strive to be more than just your electrical supplier, but a trusted resource you can rely on. For more information, visit our new state-of-the-art ecommerce site and explore our capabilities.Sonepar is an independent family-owned company with global market leadership in B-to-B distribution of electrical products, solutions and related services. Through a dense network of 80 brands spanning 40 countries, the Group has an ambitious transformation agenda to become the first global B-to-B electrical distributor to provide a fully digitalized and synchronized omnichannel experience to all customers. Drawing on the skill and passion of its 44,000 associates, Sonepar had sales of $33.1 billion in 2022.* For more information, visit www.sonepar.com.*Figure converted to dollars from €31.416B at 1.054 USD/EUR average rate.Website: https://www.capitalelectricsupply.comCareers Page: http://capitalelectric-careers.silkroad.com

Founded in 1955
Upper Marlboro, Maryland, USA
664 employees
1% recommend to a friend

Traffic Signals

Monthly Visitors
42.5K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
73.5%
Direct
17.7%
Referral
2.9%
Paid
5.9%

Headcount Trend

Current headcount: ~664

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

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