Marketing Specialist – Campaigns

Meriden, CT (Hybrid)

$132K/yr – $142K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end campaign execution across faculties and community groups to hit enrolment and brand targets, with a tight focus on cross‑functional coordination, stakeholder management, and impact measurement.

  • Campaign ownership: plan, launch, and optimize multi-channel programs within a university-sector context.
  • Audience and channels: coordinate messaging for students, communities, and partners across digital, events, and word-of-mouth.
  • Measurement and governance: align with enrolment metrics, reporting, and compliance with WWCC and local requirements.

Job Description

Responsibilities

  • The Marketing Specialist role is responsible for leading the implementation of TAFE NSW campaign plans to achieve enrolment targets, brand awareness and overall TAFE NSW business objectives with a particular remit to support plans across TAFE NSW faculties and community groups.

Requirements

  • Experience developing, implementing and supporting marketing campaigns to achieve specific targets.
  • Degree in relevant discipline or equivalent skills, knowledge and experience in a marketing role or agency environment.
  • Strong written and verbal communication skills.
  • Sound stakeholder management capabilities.
  • Australian citizen, a permanent resident of Australia, or a New Zealand citizen with a current New Zealand passport.
  • Valid NSW Working with Children Check (WWCC) prior to commencing; Australian National Criminal Record Check on the preferred applicant as part of pre-employment.
  • Location is negotiable across TAFE NSW campuses; preferred campus location is not guaranteed.

Benefits

  • We provide you with tools and ongoing training and professional development, health and wellbeing programs, and a 35 hour working week with a variety of flexible working options.
  • At TAFE NSW, you will discover a diverse, dynamic, and collaborative environment, where you can innovate, create value, and do meaningful work.

Marketing Team

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