Responsibilities

• Execute day-to-day social posting across Instagram (primary), TikTok, and emerging platforms
• Translate brand campaigns into consistent, engaging social content
• Manage content calendars and posting cadence
• Source, organize, and publish UGC aligned with brand standards
• Community management: comments, DMs, light engagement
• Execute influencer seeding and outreach programs
• Coordinate gifting, tracking, contracts, and follow-ups
• Maintain influencer lists and performance reporting
• Support PR initiatives with social, influencer, and event alignment
• Track press placements and organize coverage for internal sharing

Requirements

• 3-6 years experience in marketing, social, brand activation, or PR coordination
• Fashion, beauty, or lifestyle brand experience strongly preferred
• Hands-on experience working with PR agencies
• Experience supporting influencer programs and brand events
• Strong organizational and communication skills

Preferred

• DTC brand experience
• Experience managing samples, gifting, and press logistics
• Strong aesthetic sensibility with operational discipline
• Comfortable with reporting and tracking performance

Benefits

• - Competitive compensation packages
• - Medical, Dental, Vision, FSA
• - Retirement Savings Plan Match
• - Summer Fridays
• - Discounts and More!
• - Compensation: $75,000-85,000
• - The offered salary for this position will vary based on role requirements determined by NYC Alliance, skill set and years of experience.