Responsibilities

• Campaign Support - Assist the Demand Generation Manager in executing integrated campaigns across email, paid, and web - coordinating with the teams building emails and landing pages, QA'inglinks and tracking, and aligning launch timing across channels.
• Campaign Support - Helpmaintainthe campaign calendar, ensuring event promotion and always-on campaign sendsdon&apost colli de or cannibalize send volume.
• Campaign Support - Support campaign asset coordination with Content and Brand (briefs, copy edits, asset requests) to keep event and campaign creative consistent with theme.
• Campaign Support - Occasionally support content, testing, or lead-routing tweaks in Qualified, our website chatbot platform, as needed.
• Campaign Support - Partner with Marketing Ops on campaignlogistics, using Salesforce knowledge to support report & campaign builds, lead follow-up, and tracking.
• Webinars - Partner with theGrowth & Lifecycle teamto shapewebinarstrategyand topics, keeping messaging aligned with broader campaign themes.
• Webinars - Lead pre-event promotion across email, paid, and social channels.
• Webinars - Manage event set-up and execution using platforms such as Zoom andWistia.
• Webinars - Own post-event follow-up,including drafting and coordinating marketing emailsand building Outreach sequences for the Sales team.
• In-Person Events/Trade Shows - Partner with the Demand GenerationManager on event strategy andselection, keeping messaging aligned with broader campaign themes.

Requirements

• Experience executing or supporting multi-channel marketing campaigns across email, paid, andweb.
• Experience running or supporting marketing events (webinars and/or in-person), from planning through follow-up.
• Familiarity withwebinarplatforms such as Zoom andWistia.
• Strong writing skills, with the ability toreview anddraft marketing emails and sales outreach sequences.
• Ability to manage multiple projects and deadlines across channels simultaneously.
• Ability to travel as needed for in-person events.
• Strong collaborator, comfortable working closely with Sales stakeholders.
• Familiarity with Salesforce,Salesforce Account Engagement (formerly Pardot),or a similar marketing automation/CRMplatform.

Preferred

• Bachelor's degree or equivalent experience.
• Prior trade show or in-person event experience.
• Experience with chatbot or conversational marketing tools.
• Experience working with a Sales team to build outreach cadences (e.g., in Outreach ora similar salesengagement platform).
• Familiarity with Tableau (or similar reporting tools)