Responsibilities

• Plan and execute on the ground marketing activities, including instore displays, product launches, and brand activations.
• Design and manage marketing materials, and collaborate with sales teams to ensure seamless integration of marketing efforts into retail channels.
• Develop and manage online campaigns, including social media, influencer partnerships, PR, and content creation.
• Monitor and optimize digital ad spend across platforms (Google, Facebook, Instagram) to ensure efficient performance and ROI.
• Use data analytics tools to track campaign performance, adjust strategies, and report on key metrics.
• Build and maintain strong relationships with key stakeholders, including media outlets, influencers, and local partners.
• Manage multiple projects simultaneously, ensuring deadlines are met while maintaining a high level of attention to detail.