Account Director, Promotional Medical Education
Real Chemistry
Philadelphia, PA (Remote)
$100K/yr - $120K/yrAgencyFull-timeSenior level7+ years exp.
11 hrs ago
Marketing Specialist
Cadillac, MI (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own market intelligence and cross‑functional demand creation work for a technical business, turning research and competitive insights into campaigns and collateral that move buyers through the funnel.
- Market/competitive analyses to shape strategy and materials.
- Coordinate demand creation with sales and marketing to drive pipeline.
- Own ad planning, media buys, and marketing assets from brochures to trade show materials.
Job Description
Responsibilities
- Participates in the development and implementation of the marketing strategy and plan for the business.
- Conducts market research, performs competitive analysis, maintains competitive matrix, monitors trends and provides input to market analyses.
- Prepares reports and metrics based upon sales and marketing activities and goals.
- Participates in the formulation, coordination and implementation of demand creation, with other sales and marketing team members.
- Researches advertising opportunities within trade publications and web portals.
- Develops advertising plan for execution of advertising budget.
- Places media buys with appropriate trade pubs and web portals.
- Develops, designs and distributes ads and company/product profiles.
- Drafts press releases in coordination with corporate communications and submits to media contacts.
- Designs and updates graphics, displays and literature for trade shows and road shows; assists with trade show and road show coordination.
- Has a 4 year degree in Marketing or related business field.
- Has proven capability in technical sales and marketing as evidenced by a minimum of 3 years sales/marketing experience.
- Proficient with Microsoft Office programs, Adobe Creative Suite, Photoshop, Quark, Broad technical and analytical business skills as typically evidenced by completion of a bachelors degree.
- Excellent college level writing and speaking skills.
- In depth understanding of business functions.
