AAR Corp

Marketing Specialist

Cadillac, MI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own market intelligence and cross‑functional demand creation work for a technical business, turning research and competitive insights into campaigns and collateral that move buyers through the funnel.

  • Market/competitive analyses to shape strategy and materials.
  • Coordinate demand creation with sales and marketing to drive pipeline.
  • Own ad planning, media buys, and marketing assets from brochures to trade show materials.

Job Description

Responsibilities
  • Participates in the development and implementation of the marketing strategy and plan for the business.
  • Conducts market research, performs competitive analysis, maintains competitive matrix, monitors trends and provides input to market analyses.
  • Prepares reports and metrics based upon sales and marketing activities and goals.
  • Participates in the formulation, coordination and implementation of demand creation, with other sales and marketing team members.
  • Researches advertising opportunities within trade publications and web portals.
  • Develops advertising plan for execution of advertising budget.
  • Places media buys with appropriate trade pubs and web portals.
  • Develops, designs and distributes ads and company/product profiles.
  • Drafts press releases in coordination with corporate communications and submits to media contacts.
  • Designs and updates graphics, displays and literature for trade shows and road shows; assists with trade show and road show coordination.
Requirements
  • Has a 4 year degree in Marketing or related business field.
  • Has proven capability in technical sales and marketing as evidenced by a minimum of 3 years sales/marketing experience.
  • Proficient with Microsoft Office programs, Adobe Creative Suite, Photoshop, Quark, Broad technical and analytical business skills as typically evidenced by completion of a bachelors degree.
  • Excellent college level writing and speaking skills.
  • In depth understanding of business functions.
Nice to Have
    Benefits

      Marketing Specialist

      AAR Corp · Cadillac, MI · On-site