Responsibilities

• Create various forms of marketing campaigns across digital and traditional channels – this includes email, website, advertising, social media, events, promotional materials, etc.
• Take lead on project management for assigned marketing initiatives and coordinate timelines, creative development, production, implementation, and post-campaign reporting. Develop internal marketing communications, summaries, and resources to support organization-wide awareness of marketing initiatives.
• Work together with internal departments and external vendors to coordinate marketing projects, product launches, promotional campaigns, photography, videography, and others.
• Develop and proof creative content for digital and traditional marketing channels while maintaining brand voice, messaging consistency, and visual standards.
• Stay abreast of emerging marketing trends, digital platforms, and best practices to recommend innovative opportunities for member engagement.
• Apply knowledge of state and federal regulations to marketing materials, incorporate regulatory disclosures, and ensure marketing materials meet regulatory and ADA requirements.
• Monitor campaign execution across digital and traditional marketing channels, analyze results, and recommend opportunities of improvement.
• Other duties as assigned.

Requirements

• Three years to five years of similar or related experience.
• A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).
• Strong project management and organizational skills with ability to manage multiple deadlines and priorities.
• Experience with marketing technology platforms, content management systems, email marketing platforms, and digital communications.
• Proficient with Microsoft Office and Adobe Creative Suite.
• Comfortability in participating in photography and video content creation, including occasional on-camera appearances preferred.
• Strong attention to detail and commitment to brand consistency.
• Financial product and service knowledge desired.
• Hybrid/remote work schedule. Primary location is the Pleasanton Corporate office. Travel throughout Alameda County as needed.