Responsibilities

• Plan, launch, improve, and scale direct message funnels for evergreen offers and product launches.
• Submit complete campaign briefs before work begins.
• Watch revenue performance and adjust the funnel plan when needed.
• Send weekly insights and recommendations based on results (all stats are automated and managed by the tech team).
• Lead the client relationship and give clear, confident guidance.
• Celebrate client wins weekly in Slack in internal team channel and in client channels.
• Create new Playbooks and maintain accuracy of existing Playbooks for all strategies we run for clients.
• Advise on Instagram content that grows audience and drives sales with an even split each week between reach content and buyer content.
• Support weekly key performance indicators by guiding organic and paid direct message entry points with what is working on Instagram and across our clients.
• Build trust with clear and proactive recommendations on content priorities and results.

Requirements

• 3-5+ years of interfacing with multiple clients directly
• 3–5+ years working with creator-led / content-led businesses, and managing:
• Info product / education models
• Digital marketing funnels
• Launch strategy, lead generation, content-driven sales
• Strong understanding of:
• Instagram organic content fundamentals
• Funnels, webinars, organic content systems
• Email + landing page platforms
• Paid media fundamentals
• Instagram/Facebook culture, behavior, and trends
• Strong communication and decision-making under pressure
• Experience managing high-profile clients

Benefits

• Flexible PTO + winter break + 5 holidays
• Remote, async-first (EST)
• $3,000 annual learning budget
• Annual Company Retreat
• 401(k) with 4% employer match