Marketing and Social Media Manager at Kadokawa World Entertainment | New York City, NY | $70K/yr – $80K/yr

Marketing and Social Media Manager

New York City, NY (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Manga Spot\'s brand presence and event marketing across in-store and online, coordinate exhibitions and social channels, and translate performance data into action for cross-brand growth.

Brand Identity & Events: own brand alignment and event-driven campaigns across channels.
Social & Listings Management: oversee social channels and Google/Yelp listings with cohesive messaging.
Performance Analytics: turn trends into actionable improvements across brands.

Job Description

Brand Identity & Events: Help establish and implement Manga Spot brand identity both in-store and online.
Events & Campaigns: Develop, guide, and implement in-person and digital events and campaigns that support Manga Spot’s brand awareness, customer acquisition and retention, and revenue-driving initiatives.
Promotions & Launch Collaboration: Collaborate with internal teams to support promotions, product launches, and brand initiatives.
Social & Listings Management: Manage and monitor all social media channels to identify improvement opportunities and collaborate with store management to maximize engagement while ensuring cohesive brand messaging.
Performance Insights: Analyze performance trends and deliver insights that enhance marketing effectiveness across brands.
Listings Oversight: Oversee Google Business Manager and related listings (Google, Yelp, etc.).
Marketing Ops & Admin: Oversee administrative, organizational, and operational tasks related to marketing and social media.
Exhibition Social Support: Assist in planning, coordinating, and executing KWE’s social media presence for its hosted exhibition projects and affiliate presence at conventions and industry events.
General Marketing Tasks: Support general marketing tasks including asset organization, vendor communication, and administrative duties as needed.
Other Duties: Other related duties as assigned.

Kadokawa World Entertainment

KADOKAWA World Entertainment, Inc. directs the English-language strategies of KADOKAWA Corporation’s North American holdings, which include Yen Press, J-Novel Club, and Anime News Network. Dedicated to expanding the volume and accessibility of KADOKAWA’s IP to English-speaking audiences, the group focuses on print and digital publishing, news, and merchandise while also directing sales and marketing for the digital platform BOOK WALKER GLOBAL.

New York, New York, USA

25 employees (8 in marketing)