Responsibilities

• Support content creation across social media, email marketing, blog articles, and promotional materials.
• Create organic content for social media and adhere to the Culligan brand guidelines across all platforms and locations.
• Construct compelling, audience-targeted copy and visuals catered to our residential and commercial customer base.
• Assist with video content production, including scripting, scheduling, and coordinating employee spotlights and educational video series.
• Manage and update company social media platforms across all five locations, ensuring consistency in brand voice and timely posting.
• Build and maintain a collaborative monthly content calendar with scheduled posts, campaign milestones, and promotional timing.
• Help plan, execute, and monitor marketing campaigns and promotions, including seasonal pushes, product-focused initiatives, and special events.
• Create, execute, and analyze social media and digital marketing campaigns; compile performance reports with key metrics.
• Support multi-location paid advertising efforts, including tracking budgets, monitoring campaign performance, and flagging optimization opportunities.
• Assist in planning and coordinating community events, local sponsorships, and charity initiatives across all markets.

Requirements

• Bachelor\'s degree in Marketing, Advertising, Communications, or a related field, or currently pursuing.
• Prior internship, coursework, or hands-on experience in social media management or digital marketing.
• Demonstrated ability to create content across multiple formats (graphic, written, and video).
• Familiarity with social media analytics and basic performance reporting.
• Experience with or willingness to learn marketing project management workflows.
• Basic photography or videography skills a plus.
• Familiarity with AI-powered marketing or creative tools is a plus; eagerness to learn and apply them is required.
• The ideal candidate will have written communication skills, a self-starter mentality, attention to Detail, adaptability, collaborative spirit, creative thinking, organizational skills, tech-forward mindset, curiosity & willingness to learn, professionalism and reliability.
• Platform Experience: Proficiency Preferred: Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro), Canva, Meta Business Suite (Facebook & Instagram Ads Manager), Google Analytics / GA4.
• Familiarity a Plus: Project Management Tools (Monday.com), Salesforce, Google Ads & Google Business Profile, Email marketing platforms (Mailchimp or similar), Social media scheduling tools, TikTok / YouTube content creation, Microsoft Office & Google Workspace.