Responsibilities - Content Execution & Publishing (AI-Assisted): Execute a weekly content calendar across LinkedIn, Instagram, Meta, and other relevant platforms with approved preplanned content; Use AI-generated content and refine for brand voice; Schedule and publish content; Measure content engagement; Repurpose photos, videos, and project content - Customer & Brand Engagement: Monitor and respond to comments and messages; Maintain a consistent, professional brand voice; Escalate customer issues when needed; Execute multi-channel marketing campaigns utilizing SEO, social media marketing, and email marketing to maximize reach and engagement - Sales Support & Lead Research: Use AI tools and online platforms to actively identify, qualify, and build target customer lists; Research companies, decision-makers, and buying signals to support outbound sales efforts; Develop and maintain a pipeline of high-probability prospects across key industries; Assist in drafting and organizing outbound messaging; Continuously refine target lists; Work closely with leadership to keep pipeline full; Use AI tools to research and identify target customers and prospects - Content & Marketing Support: Create simple graphics, posts, and sales materials; Maintain a library of marketing content and project photos - AI Workflow Execution: Use AI tools to generate content and improve workflows; Continuously look for ways to increase efficiency and effectiveness - Organization & Reporting: Maintain content calendars and systems; Track basic KPIs and activity; Provide simple weekly updates; Provide simple campaign proposals with KPIs, target demographics, goals, and content