Marketing- Senior Product Manager at BD Nogales Norte | Tempe, AZ

BD Nogales Norte

Marketing- Senior Product Manager

Tempe, AZ (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive strategic marketing leadership for a medical products portfolio, shaping plans, pricing, and launches across markets.

Must-have: Minimum 5+ years in healthcare marketing or equivalent.
Standout: Cross-functional leadership spanning R&D, training, and field sales.

Job Description

Responsibilities

Develop and implement strategic and tactical marketing plans. Responsible for long-term goals and objectives for the market segment.
Define markets, determine market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, competitive positioning, and market dynamics.
Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies. Lead translation of market needs to design features.
Identify new markets and portfolio expansion and optimization through various methodologies.
Develop, implement, and manage market segment budget and expense.
Create new product release plan and documents to include strategy, slides, video, competitive positioning, pricing, promotion, and delivery. Develop sales training materials.
Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
Determine product prices that support product line profitability.
Evaluate product line expansion/pruning based on sales and profitability and implement appropriate change orders and field communications.
Create promotional materials, marketing programs, and sales tools.

Requirements

Bachelor’s degree required
Minimum 5+ years of business experience in marketing/sales or equivalent role required
Experience in healthcare or comparable industry required

Preferred

Development of medical devices from ideation to launch
Demonstrated ability to build and maintain strong relationships with customers
Product life cycle management
Product profitability management
Forecasting and pricing
Development of promotional materials
Creativity
Strong analytical and technical skills
Good business judgment and maturity
Demonstrated leadership, communication, teamwork, and organizational skills

Benefits

On-site collaboration fosters creativity and problem-solving; most roles require a minimum of 4 days in-office per week

BD Nogales Norte

Somos una empresa multinacional dedicada a la manufactura de dispositivos de uso médico a través de los cuales seguimos impulsando el mundo de la salud.

Nogales, Sonora, MEX

24 employees (1 in marketing)

www.linkedin.com/company/bd-nogales-norte