Marketing Research Senior Analyst

Costa Mesa, CA (Hybrid)

$86K/yr – $115K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive data analytics and storytelling from dashboards to actionable SQL-driven insights across product and marketing teams.

  • Plain: Own end-to-end analytics deliverables across product lines and marketing initiatives.
  • Must-have: 4+ years in data analytics with strong SQL and Tableau experience.
  • Standout: Proficiency with Tableau, Adobe Analytics, Splunk, and Quantum Metrics and the ability to present to executives.

Job Description

Responsibilities

  • Perform deep-dive segmentation analysis across disparate data sources to provide measurable, data-driven recommendations for various product lines.
  • Design, develop, and maintain high-impact dashboards using Tableau, Adobe Analytics, Splunk, and Quantum Metrics.
  • Present complex findings to managers and executives through compelling data storytelling and visualizations.
  • Write, optimize, and maintain complex SQL queries to extract data from multiple internal and external sources.
  • Optimization & Testing: Provide insights and recommendations for website and mobile app testing, including A/B, multivariate, and personalization strategies.
  • Cross-Functional collaboration with marketing, big data, and product teams to implement data-driven solutions.
  • Manage multiple projects and deadlines simultaneously with a high level of detail orientation.

Requirements

  • Minimum 4 years in data analytics, with at least 2 years focused on the SQL and Tableau stack.
  • Relevant experience in digital or database marketing and/or product analytics.
  • Strong verbal and written skills with the ability to translate logical thinking into clear insights for high-level stakeholders.
  • This is a hybrid position
  • BA/BS required in Engineering or Science or equivalent work experience.

Preferred

  • Experience with Python, R, and/or Splunk is a plus
  • Familiarity with web analytics tools (Adobe Analytics or Google Analytics) is a plus
  • Knowledge of statistical modeling and data science.

Benefits

  • Health coverage for medical, dental, vision
  • 401(K) saving plans with company match AND Pension
  • Tuition assistance
  • Floating holidays and PTO for community volunteer programs
  • Paid parental leave
  • Wellness programs
  • Employee discounts (membership, insurance, travel, entertainment, services and more!)
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AAA

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Founded in 1902
USA
15K employees (378 in marketing)

Traffic Signals

Monthly Visitors
16.3M
Monthly Google Ads Budget
$18.9M
Traffic Source Mix
Search
39.2%
Direct
53.3%
Referral
5.7%
Social
0.4%
Paid
1.2%

Headcount Trend

Current headcount: ~15.9K

Marketing Team

Marketing Team Size
212 (1% of company)
Marketing Roles Posted (Last 30 Days)
3

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