Responsibilities

• Conduct market, audience, and competitive research to support recruitment marketing strategies
• Analyze marketing and campaign performance data to identify trends and opportunities. Develop insights and recommendations to improve targeting, messaging, and engagement
• Support development of audience segmentation and data-informed marketing approaches
• Collaborate onsite with government stakeholders and cross-functional teams to align research with program objectives
• Contribute to reporting, briefings, and presentations for stakeholders
• Utilize analytics and marketing technology platforms (e.g., Google Analytics, Google Tag Manager, data visualization tools such as Tableau or Power BI, and platform-native analytics across paid media and social channels) to monitor performance and identify opportunities for improvement
• Assist in development of measurement frameworks, tracking methodologies (e.g., UTM tagging, conversion tracking, and cross-channel attribution), and performance benchmarks to support KPI reporting and optimization
• Support integration and alignment of data across platforms (e.g., CRM/email systems, web analytics, and media platforms) to enable cohesive reporting and full-funnel performance insights
• Identify emerging trends in workforce behavior and digital engagement
• Support ongoing optimization efforts through testing and analysis

Requirements

• Active Top Secret (TS) clearance required
• Ability to work onsite full-time in Washington, DC
• U.S. citizenship required
• Bachelor’s degree in marketing, communications, business, economics, or a related field
• 3+ years of professional experience in marketing research, analytics, or related field

Preferred

• Experience supporting federal government or public-sector programs
• Familiarity with recruitment marketing or employer branding
• Experience analyzing data to generate actionable insights
• Experience using analytics and reporting tools such as Google Analytics (GA4), Tableau, Power BI, or similar platforms to interpret performance data and generate insights
• Familiarity with digital marketing analytics, including paid media, social media, and web performance measurement